Why You Should Be Focused On More Than Just The Fortune 1000
As an IT Sales Manager or Marketer, it is important that you segment your market properly. A common approach many IT Vendors use is segmenting their markets based on the annual Fortune 1000 list. In fact, in many instances revenue is a poor indicator of IT spending. For example, a financial services company with $800 million in revenue will almost certainly be spending more on IT related expenses than a manufacturing company with $2 billion in revenue.
While a financial organization will spend approximately 9% of its overall revenue on IT, a manufacturing organization will only spend 3% of the same amount. DiscoverOrg takes you beyond the Fortune 1000 by providing you profiles and IT Intelligence on what we call the Fortune Ranked, Mid-Market and SMB companies. We rank the next 14000 accounts based on IT spending so that you’re getting the contacts and the profiles of companies spending the most on IT.
Don’t worry, we get you the Fortune 1000 too, we know you want that, but with the Fortune Ranked, Mid-Market and SMB profiles we give you the ability to reach into new markets, new companies, and most importantly, companies spending on IT.
Here’s a list of the Fortune Ranked, Mid-Market and SMB companies we’ve profiled: Companies Profiled