Thought Leadership


Thought Leadership

What a week at DiscoverOrg!

It has been a great, exciting and exhausting week to be at DiscoverOrg. In 7 days we have released a new User Interface on our platform, built and released a new SugarCRM Connector and an Eloqua Connector, gotten our Salesforce Continue reading

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It’s all about Outbound

If you’re in B2B marketing or sales you have probably heard the Siren Call of the Marketing Automation Leaders: “It’s all about Inbound, Inbound, Inbound”.  The folks at Hubspot or InsideView or hundreds of other marketing vendors would have you Continue reading

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Your CRM is an Empty Box

Every day my sales team is talking to companies that have a need for good data, usually they don’t even realize how strong a need they have, and it’s our job to explain why it’s so important. But the one Continue reading

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Not Having Direct Dials is a Showstopper

Recently, one of the Sales guys here asked how research had obtained some direct dial numbers at Infor for our database. He had tried cold calling to speak with a prospect, and with no operator, extension, or dial-by-name directory, found Continue reading

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Direct Dial vs. Utilizing the Operator

If you are in IT sales, you probably spend the majority of your time researching contacts online and making phone calls that get you nowhere. At DiscoverOrg, analysts spend the majority of their time calling in to IT contacts directly, Continue reading

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GE Moves & Projects

One of the key differentiators between DiscoverOrg and our competition is that we provide complete IT organization charts, while other services just provide a list of names with no reporting or relational structure between the contacts. Organizational charts, along with Continue reading

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Knight Capital Group, Quality Assurance and Software Testing

The trading world operates in microseconds, so when something goes wrong, it snowballs quickly. For example, at Knight Capital, a recent software glitch cost the firm $440 million over 45 minutes. A March 23 trading system glitch caused BATS Global Continue reading

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Dunkin’ Brands Leveraging New Technologies to Encourage Profitability & Growth

There has been a lot of activity at Dunkin’ Brands of late, including new executive appointments and numerous exciting IT initiatives. Dunkin’ Brands- headquartered in Canton, Massachusetts is the parent company of Dunkin’ Donuts and Baskin Robbins, and has annual Continue reading

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Expect new CIOs at Neiman Marcus and Apollo Group to bring Outsourcing & IT Transformation Initiatives with Them

Michael Sajor and Michael Kingston both joined Ann Inc. at roughly the same time. Sajor was named Chief Technology Officer in 2007, while Kingston was hired in 2006 as Chief Information Officer. In February of 2011, Kingston was promoted to Continue reading

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Migrating From Legacy Applications to Salesforce.com

As companies merge, are acquired, or bring on new IT leadership, CIOs are more rapidly recognizing the cost-saving advantages that migrating applications to the cloud can bring. Instead of purchasing servers, upgrading technology infrastructure and purchasing additional software licenses and Continue reading

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