Data Quality
How do you keep the data up-to-date?
The quality of our data is the cornerstone of our service and we devote vast resources to make sure that the data you have is the freshest data available.
We use a combination of technology and good old fashioned elbow grease to get it done. Here’s how we do it:
- Every contact in the database is touched manually by one of our verification analysts once every 90 days. This means that someone reaches out to the company and verifies not only that the person still works at the company, but that they still have the same title, are in the same department, are still reporting to the same person and that their phone number still works.
- In the interim between gathering the information and updating it, we use proprietary software that verifies that the email addresses of our contacts are accurate. If an email address comes up undeliverable, the contact is immediately tagged for update and an analyst updates that contact within 24 hours.
- We use proprietary technology that matches our contacts against multiple secondary sources to ensure that the contact is still at the company and still has the same title.
- In addition to our team of analysts, DiscoverOrg’s dynamic database allows clients to connect directly with our analysts to report errors and request updates.This direct contact system allows our analysts to research errors immediately and have them fixed within 24 hours.
How Fresh Is Your Data
One of the biggest problems facing sales teams today is having databases with inaccurate data. Have you ever wondered why? Here are a few figures that might shed some light on the subject:
- Up to 20% of all postal addresses change every year.
- Up to 18% of all telephone numbers change every year.
- Up to 21% of all CEO’s change every year.
- 25-33% of email addresses on a “house” file will become outdated every year.
- Over 60% of people change job functions within their organization every year.
- In the next hour, 58 business addresses will change, 11 companies will change their names, and 41 new businesses will open.
These numbers are staggering especially considering that they don’t factor in the number of people who change companies every year.
DiscoverOrg not only offers, but guarantees the highest standard of data quality with every contact being touched and verified for accuracy at least once every 90 days. Don’t just take our word for it. See for yourself with a no obligation
Free Trial.
See what a research call actually sounds like
