Anonymous Visitor Tracking
With DiscoverOrg Anonymous Visitor Tracking you can turn anonymous website visitors into real opportunities.
DiscoverOrg’s Anonymous Visitor Tracking can perform lookups to determine the company or organization of visitors to your website. The IP address of each visitor is recorded and a reverse DNS lookup is run to see what company is researching your services. Although not all companies have host names that resolve, a significant percentage do, especially Fortune 2000, Government or higher education organizations.
Taking this one step further, DiscoverOrg will send your reps a Hot Lead Alert that links them directly to the IT Org Chart on the company browsing your site so your team can be calling on the most important leads and calling on the right people within the organization.