January 24, 2019, 11:00am

HOW TO EVALUATE A DATA PROVIDER FOR REVENUE GROWTH

DATA IMPACTS ALL ASPECTS OF SALES AND MARKETING EFFORTS. DOES YOUR DATA RISE TO THE CHALLENGE?
We surveyed top sales and marketing consultants to find out how they evaluate data providers and asked them to rank in order of importance:

Verified contact info
Firmographics (public, private, government, and 501c)
Reporting hierarchy
Personnel and project changes

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