Where Politics & Business Collide: Political Donations of B2B Decision Makers

As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand. We’ve taken DiscoverOrg’s available data on political donations and matched it to the prospect’s job and seniority level for a unique way of looking at political affiliation among B2B…

Growthbound: DiscoverOrg’s Rebrand Story

Growth. By definition, it means increasing - in size, in maturity, in experience. It means that not only are you better than you were yesterday, you're taking the future head-on. The best are always seeking growth - the next challenge, the next milestone, the next level. Smarter. Faster. Stronger. Bigger. Better.

Keep Calm and GDPR On: How Marketers Can Comply with GDPR

This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon DiscoverOrg’s interpretation of these regulations, do not purport to…

A Primer on GDPR and Marketing Data Protection Best Practices

Notice: This is for discussion purposes only. DiscoverOrg is not qualified to provide legal advice of any kind and is not an authority on the interpretation of the GDPR or any other rule or regulation. To understand how the GDPR or any other law impacts you or your business, you should seek independent advice of qualified…

The First of its Kind: Sales Intelligence for Legal & Compliance

Ten years ago, DiscoverOrg revolutionized the way IT companies prospected, by delivering award-winning, in-depth, and industry-specific sales and marketing intelligence to accelerate pipeline and revenue growth. Over the last few years, we’ve brought that…

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

When you ask your phone for directions, artificial intelligence (AI) serves up the optimal route. When you browse Netflix or Amazon, AI surfaces movies and products that fit your personal interests. Facebook surfaces ads in your newsfeed based on your mood, and it’s likely you’ve received medical treatment that was either diagnosed or…

What CIOs are Focused on in 2018: Predicting Top IT Initiatives and Spend

While we don’t have a crystal ball to see what changes the new year will bring, we have something just as good: Data. And lots of it. By analyzing the biggest IT initiatives, spending trends, and pain points of IT buyers in 2016 and 2017, DiscoverOrg can make some solid…

7 Ways to Get More Women in the Sales Profession (and Keep Them)

Gender diversity is making headlines these days, as the spotlight shines on the treatment and representation of women in one industry after another. While the issue may seem complicated, the outcome is simple: (1) Companies who recognize the importance of diversity and promote it actively are the inevitable winners in this equation. (2) Those…

Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

Equifax, one of the three major credit card reporting companies, has certainly been through the ringer since a major data hack occurred, leaving 143 million American’s personal data at risk. In the month since then, details of this breach (and far too many others) have made headlines, keeping cybersecurity top of mind for weary, wary…

The Inside Scoop: Chipotle’s Big Burrito Breach – Malware with a Side of Chips

It’s been a rough year for Chipotle. With rats literally falling from the ceiling in Dallas, Texas and norovirus outbreaks in Sterling, Virginia, it seems like things couldn’t get much worse for the fast-casual Mexican restaurant. Too bad that rodents and food poisoning aren’t even the greatest threats facing Chipotle’s customers.…

10 Years of Competition: The Story and Future of RainKing and DiscoverOrg

Yesterday, we announced to our employees and customers that DiscoverOrg has acquired RainKing. This blog is more personal than business - it’s the story of how two companies pushed each other to be better, how that competition changed me as a leader, and why I couldn’t be more excited about our future. I remember the first time I heard…

Nearly 40% of Businesses Affected by the General Data Protection Regulation (GDPR) Aren’t Compliant

Organizations Worldwide Race to Meet GDPR Security Standards before 2018 Deadline The General Data Protection Regulation (GDPR) has been causing angst amongst IT compliance, data protection, and security professionals ever since its approval on April 14th, 2016. The GDPR has served as a catalyst for millions of dollars of…

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