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Series Preview

Inside Look: A True Story of Executing Account-Based Everything

Premiering September 26th, DiscoverOrg delves into the world of Account-Based Everything and shows what it’s really like to go beyond account-based marketing to align sales, marketing, and customer success around a single goal.

 
 

Episode 1 (Pilot)

Moving Beyond Account-Based Marketing

In the pilot episode of Inside Look, Dave Sill and Katie Bullard discuss why and how DiscoverOrg is going beyond ABM to implement a true Account-Based Everything approach to launch a new dataset – and what they expect to learn along the way.

 
 

Episode 2

Identifying Target Accounts and Contacts

In the second chapter of the INSIDE LOOK series, we narrow our prospect list to fit an Ideal Customer Profile. Jenny, Jake, and Chris look at title, scope of influence, company size, and more – to ensure we stick to our stated ICP in this account-based experiment.

 
 

Episode 3

coming soon

Coming Fall 2017

Watch us strategize and execute on our ABE plan.

 
 

Episode 4

coming soon

Coming Winter 2017

Learn about the findings from our ABE efforts.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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