Growthbound: DiscoverOrg's Rebrand Story

Reading Time: 4 minutesGrowth. By definition, it means increasing – in size, in maturity, in experience. It means that not only are you better than you were yesterday, you’re taking the future head-on....
September 24, 2018
Company Updates
4 min read

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

Meet Salesforce’s own inside sales team, and see how they use … Salesforce. Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. DO NOT miss this Dreamforce session!
September 17, 2018
Marketing
6 min read

10 Must-Have Business Development Strategies for Staffing & Recruitment

Try this: "Hey, I understand you've got an open-rec for a VP of marketing. We have a large pool of people that we can pull from, including several who are Marketo-certified and have experience with Highspot. Can we set up a time to talk?"
September 13, 2018
How-to
12 min read

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales - with Data (Steve Waters)

I think if you're asking for more from your sales team, you also have to give them the tools to achieve it without killing themselves - or your retention problem is going to go from bad to worse.
September 12, 2018
Data Quality
6 min read

[VIDEO] Whiteboard Wednesday: Sales Emotional Intelligence (Dave Sill)

If I think about social awareness, one of the disciplines there is the idea of transparency in sales. By transparency, I mean that as a seller you gain terrific credibility by just being just straight up and throwing your cards on the table. It’s a key advantage. Your time is valuable too, and it's fair play to ask the prospect: "Hey, what budget has been set aside for this?"
September 5, 2018
Sales
7 min read

9 B2B Sales Closing Techniques You Can Use Today

Don’t jump to discounts right away - then it becomes a price-based purchase, not value-based. We need to revert to value-based appeal. If you lead with price, you become a price-based purchase. So any discounts should be last.
September 4, 2018
How-to
8 min read

[VIDEO] Whiteboard Wednesday: 7 Cold Voicemail Do’s and Don’ts (Jake Shaffren)

Couple your voicemail with other touches. Send an email. Do social touches. Send more voicemails. Send a handwritten note. Within the voicemail itself, reference something else that you've done. For example, "Hey Susie, I sent you over a LinkedIn connection the other day, hope to have a live conversation. This is Jake with DiscoverOrg."
August 29, 2018
How-to
5 min read

2018 B2B Email subject lines: What’s Hot, What’s Not

Reading Time: 7 minutesShould you be putting more thought into your email subject lines? Hell, yes. Do you have time to read through a million examples of email subject lines to find best?...
August 28, 2018
Best Practices
7 min read

Social Selling is Just ... Selling: A Contemporary Guide

Reading Time: 10 minutesThe average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year,...
August 23, 2018
How-to
10 min read

[VIDEO] Whiteboard Wednesday: A Formula for ABM Resource Allocation (Katie Bullard)

Today we're going to walk through the four-step formula for deciding how you should allocate your marketing resources towards account-based marketing efforts. It's not the same for every company, and typically it doesn't mean abandoning inbound for ABM. Let's start with the first question: "Do you have a long and complex sales cycle?" This will affect your resource allocation.
August 22, 2018
Account-Based Marketing
3 min read

7-Step DIY Data Segmentation for Account-Based Marketing

Reading Time: 9 minutesAccount-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation –...
August 14, 2018
Account-Based Marketing
9 min read

What is Intent Data? The Predictive Sales Trifecta

Reading Time: 7 minutesYour prospects are out there right now, hunting for a solution to a problem you can solve. They’re searching online, consuming content, learning about options to relieve their pain, and...
August 7, 2018
Contact Data
7 min read
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