Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether. Sometimes, that...
February 1, 2019
DiscoverOrg
6 min read

How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects - but how do you create an accurate ICP in the first place?
November 14, 2018
Account-Based Marketing
4 min read

Why That Bargain Contact List You Bought is a Sales Dead End

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:
March 8, 2017
Email
5 min read

Taking ATS to New Levels: A Bullhorn & DiscoverOrg Partnership

We’re guessing your current book of business is quite extensive, and who has the time (or energy) to make sure all those records are updated on a regular basis?
June 8, 2016
DiscoverOrg
4 min read

Always Be Connecting: 5 Personalities to Prospect

Sales, at its core, is simply making connections and relating to other human beings who have a problem - one that they hope you can solve.
March 24, 2016
Marketing
5 min read

Does Outbound Marketing Still Fit in Today’s Landscape?

Last summer, we conducted a survey of B2B marketing professionals to glean exactly what value B2B marketers are seeing from their outbound efforts.
February 19, 2016
Outbound
3 min read

Why Sales Is Like a Taco

No matter where the idea originated, for several months the analogy of “sales is like a taco” has stuck in my head like a delicious kernel of elote.
February 12, 2016
Outbound
5 min read

Why Your 4 Paragraph Email Sucks

In the same way that the 30-second elevator pitch is extremely useful and effective, a concise email helps provide high-level intrigue and presents the speaker as a knowledgeable, wise, and a modern problem-solver.
June 1, 2015
Outbound
3 min read

Turn Your Prospecting Email Into a Sales Super Hero

Do you send out emails as part of your B2B prospecting strategy? Do you aim to be the #saleshero of your team, filling your pipeline with highly targeted prospects? Well,...
May 15, 2015
Best Practices
3 min read