How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects - but how do you create an accurate ICP in the first place?
Why That Bargain Contact List You Bought is a Sales Dead End
If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:
Taking ATS to New Levels: A Bullhorn & DiscoverOrg Partnership
We’re guessing your current book of business is quite extensive, and who has the time (or energy) to make sure all those records are updated on a regular basis?
Always Be Connecting: 5 Personalities to Prospect
Sales, at its core, is simply making connections and relating to other human beings who have a problem - one that they hope you can solve.
Does Outbound Marketing Still Fit in Today’s Landscape?
Last summer, we conducted a survey of B2B marketing professionals to glean exactly what value B2B marketers are seeing from their outbound efforts.
Why Sales Is Like a Taco
No matter where the idea originated, for several months the analogy of “sales is like a taco” has stuck in my head like a delicious kernel of elote.
Why Your 4 Paragraph Email Sucks
In the same way that the 30-second elevator pitch is extremely useful and effective, a concise email helps provide high-level intrigue and presents the speaker as a knowledgeable, wise, and a modern problem-solver.
Turn Your Prospecting Email Into a Sales Super Hero
Do you send out emails as part of your B2B prospecting strategy? Do you aim to be the #saleshero of your team, filling your pipeline with highly targeted prospects? Well,...