Claire McEachern

Claire has over 12 years of experience specializing in digital program management & strategy, SEO, web design, creative communication, and account & project management.

Posts by Claire McEachern

Bargain List Give Bad Data

Why That Bargain Contact List You Bought is a Sales Dead End

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously:

Mobile Responsive or Mobile Complacent

Are You Mobile-Responsive or Mobile-Complacent?

Every digital interaction you have with a prospect needs to be optimized for mobile. If not, you and your sales team are living in the dark ages.

ATS CRM Integration | Bullhorn & DiscoverOrg

Taking ATS to New Levels: A Bullhorn & DiscoverOrg Partnership

We’re guessing your current book of business is quite extensive, and who has the time (or energy) to make sure all those records are updated on a regular basis?

DiscoverOrg & HG Data Integration: Interview with Henry Schuck & Mark Godley

Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

Predictive analytics is great, but the key missing piece is having the data to do something with it.

Always Be Connecting: 5 Personalities to Prospect

Sales, at its core, is simply making connections and relating to other human beings who have a problem - one that they hope you can solve.

Outbound Marketing Study 2015 | DiscoverOrg

Does Outbound Marketing Still Fit in Today’s Landscape?

Last summer, we conducted a survey of B2B marketing professionals to glean exactly what value B2B marketers are seeing from their outbound efforts.

Sales Taco Analogy | DiscoverOrg

Why Sales Is Like a Taco

No matter where the idea originated, for several months the analogy of “sales is like a taco” has stuck in my head like a delicious kernel of elote.

Updated DiscoverOrg Google Chrome Extension

New Year, New Version: The Ultimate Google Chrome Extension to Power-Up Your Prospecting

We are happy to announce that a new version of DiscoverOrg’s Google Chrome Extension was published to the Google Chrome App Store last week.

Email Best Practices DiscoverOrg

Why Your 4 Paragraph Email Sucks

In the same way that the 30-second elevator pitch is extremely useful and effective, a concise email helps provide high-level intrigue and presents the speaker as a knowledgeable, wise, and a modern problem-solver.

Prospecting Email eBook DiscoverOrg

Turn Your Prospecting Email Into a Sales Super Hero

Do you send out emails as part of your B2B prospecting strategy? Do you aim to be the #saleshero of your team, filling your pipeline with highly targeted prospects? Well, then this free eBook, the Super Hero Life of your Prospecting Email, is right up your alley. (And, by alley we mean a dark one

logo
© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
logo