The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs....
February 13, 2019
Account-Based Everything
7 min read

DiscoverOrg Certification: A Customer Love Story

Love is in the Air. What’s Love Got to Do With It? Can’t Get Enough of Your Love, Baby. Did you know there are over 1,200 songs with the word...
February 12, 2019
Account-Based Marketing
4 min read

[VIDEO] Discover Org Charts: 5 Ways to Leverage Organizational Intel

Hey everyone, welcome to the Discover Series! I’m Krystan Resch, DiscoverOrg’s Director of Partnerships. Today, we’re gonna be talking about the importance of organizational intelligence – AKA knowing how to...
February 6, 2019
How-to
6 min read

Get #GROWTHBOUND: How to Keep Your Trajectory Up and to the Right

Only 0.04% of businesses ever reach the $100-million milestone. What’s the secret? What do the highest-performing, fastest-growing companies consistently do differently than everyone else? We’re on the hunt to learn...
February 5, 2019
Data Quality
6 min read

Beyond the Chatbot: Tips and Tricks for Sales Enablement Chat

We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether. Sometimes, that...
February 1, 2019
DiscoverOrg
6 min read

Not Fake News: 4 Ways to Double-Check Your Sales Data

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what...
January 31, 2019
Data Quality
4 min read

How to Use the Tech Stack to Displace Competitors

More data = more noise, amirite? More stuff to comb through, more “analysis paralysis,” more time wasted. It’s a comment Brandon Battey hears all the time. “But actually that ‘noise’...
January 29, 2019
How-to
8 min read

[VIDEO] 360-Degree ABM: Uncover Your Buyers, Leverage Intent, and Engage Accounts

Hello! Todd McCormick here, CRO of Terminus. I’m excited to join our partners at DiscoverOrg in beautiful Vancouver, Washington, for a whiteboard session. I’ll be talking about one of the...
January 23, 2019
Account-Based Everything
3 min read

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that...
January 22, 2019
Company Updates
6 min read

Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which...
January 15, 2019
Best Practices
3 min read

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B...
January 8, 2019
Outbound Selling
4 min read

The Coming Customer Data Tsunami: 3 Predictions for 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and...
January 2, 2019
Account-Based Everything
4 min read
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