[VIDEO] How to Use Storytelling in Account-Based Marketing
Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.
9 B2B Sales Closing Techniques You Can Use Today
Don’t jump to discounts right away - then it becomes a price-based purchase, not value-based. We need to revert to value-based appeal. If you lead with price, you become a price-based purchase. So any discounts should be last.
Sales Coaching Culture: Putting Down Roots
Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.
[VIDEO] Sales Emotional Intelligence: 4 Ways to Beat the Odds
If I think about social awareness, one of the disciplines there is the idea of transparency in sales. By transparency, I mean that as a seller you gain terrific credibility by just being just straight up and throwing your cards on the table. It’s a key advantage. Your time is valuable too, and it's fair play to ask the prospect: "Hey, what budget has been set aside for this?"
Account-Based Customer Success: The Refrain Remains the Same
What does it look like to implement Account-Based methods for Customer Success? While there are nuances, some traditional hurdles still apply.
Why is Storytelling Important in Sales?
If you want to keep the sales cycle moving forward, you must earn that motivation, and storytelling is a powerful vehicle for doing so.