Posts by David Sill
Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.
What does it look like to implement Account-Based methods for Customer Success? While there are nuances, some traditional hurdles still apply.
Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.
If you want to keep the sales cycle moving forward, you must earn that motivation, and storytelling is a powerful vehicle for doing so.
Turning the corner from “account management” to “customer success” is a formidable challenge.
Guest post by David Sill I enjoyed a series of great webinars hosted by InsideSales.com when they put on a groundbreaking virtual summit for the inside sales profession. One great content session after another. In a session by Matthew Dixon, the co-author of The Challenger Sale, the point was made that in today’s buyer-empowered sales