DeAnn Poe

As the Vice President of Demand Generation at DiscoverOrg, DeAnn and her team are responsible for sourcing 50% of the company’s pipeline and revenue through inbound and outbound demand gen programs. DeAnn has over 15 years of experience serving in Demand Gen and MarComm functions at software companies across a variety of verticals. DeAnn holds a bachelor’s degree in Business Administration from California State University, San Marcos. She is Inbound Marketing certified, a Certified Trade Show Marketer (CTSM), and a 2017 Marketo Revvie Award finalist.

Posts by DeAnn Poe

Fit data ideal customer profile

The Ideal Customer Profile: Why is “Fit Data” so Important?

Four of the top 10 most predictive Fit data points involve the prospect’s tech stack. At the very least, consider your prospect’s installed technologies as part of your Ideal Customer Profile and account scoring process.

gdpr-regulations-european-union

Keep Calm and GDPR On: How Marketers Can Comply with GDPR

This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon DiscoverOrg’s interpretation of these regulations, do not purport to constitute official guidance, and may not be

data dating advice valentines day

True Love or Bad Data? (Database Dating Advice for the Brokenhearted)

Dear DiscoverOrg, I’m ashamed to admit it, but my database is very small. I don’t use it very often because I know the information I’m looking for probably won’t be there. Everyone talks about “data integrity” and “data health” ... but I don’t even have enough data to worry about problems like that! Searching my database is not a satisfying experience. I don’t know how to grow my database. Is it too late for me?

how to make data-driven marketing plan

How to Build a Data-Driven Marketing Plan for 2018

To further align the marketing and sales departments, include some overlap in the Key Performance Indicators for organization-wide prospecting efforts. Shared goals, such as conversion rates, are a great way to get departments on the same page.

Things that impact marketing campaign success

Marketing Survey Results Reveal 3 Main Impact Areas for Success

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.

Discoverorg is Raising the BAr | Q! Company Updates | Mia Hamm Quote

Raising the Bar: DiscoverOrg Q1 Recap

They say “change is the only constant” and that couldn’t be more true than at DiscoverOrg.

Tradeshow ROI DiscoverOrg

Sales Strategies for Maximizing Your Tradeshow ROI

Tradeshows can be exciting events – a lot of people, a lot of entertainment, a lot of exposure, a lot of parties. They can also cost a lot of money for little return if you choose to focus solely on what happens on the show floor. So often, exhibitors miss the tremendous potential in these events by focusing on how big and flashy their booth looks and what giveaway will lure in the largest number of people. However, if you focus your sales strategy on what happens before and after the show just as much (or more) than what happens at the show, tradeshows can bring your organization invaluable face-to-face meetings with targeted prospects – resulting in larger returns and shorter sales cycles.

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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