One Year Later: How Marketers Can Comply with GDPR

This GDPR post is for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular...
May 21, 2019
GDPR and Data Privacy
6 min read

How to Use Buying Signals to Time Sales Outreach [VIDEO]

Hi there – I’m Michael Joseph, Customer Success Manager at DiscoverOrg. Today, we’re going to be talking about buying signals! As sales professionals, we all recognize those golden moments when...
March 13, 2019
Sales Intelligence
5 min read

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with...
March 12, 2019
Marketing and Sales Email
7 min read

The Coming Customer Data Tsunami: 3 Predictions for 2019

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and...
January 2, 2019
Account-Based Marketing
4 min read

Growthbound: DiscoverOrg's Rebrand Story

Growth. By definition, it means increasing – in size, in maturity, in experience. It means that not only are you better than you were yesterday, you’re taking the future head-on....
September 24, 2018
DiscoverOrg
4 min read

How to Build a Data-Driven Marketing Plan for 2018

To further align the marketing and sales departments, include some overlap in the Key Performance Indicators for organization-wide prospecting efforts. Shared goals, such as conversion rates, are a great way to get departments on the same page.
December 19, 2017
Account-Based Marketing
4 min read