DeAnn Poe

DeAnn has been at DiscoverOrg since 2014 and provides strategy and direction for all marketing communications and programs. She joined DiscoverOrg with over 15 years of success creating targeted marketing communications, increasing traffic and functionality of corporate websites, managing trade shows and events, and developing and growing brands. Her background is solely in B2B marketing, mostly within the software space. DeAnn holds a bachelor’s degree in Business Administration from California State University, San Marcos. She is Inbound Marketing certified and a Certified Trade Show Marketer (CTSM).

Posts by DeAnn Poe

Things that impact marketing campaign success

Marketing Survey Results Reveal 3 Main Impact Areas for Success

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.

Discoverorg is Raising the BAr | Q! Company Updates | Mia Hamm Quote

Raising the Bar: DiscoverOrg Q1 Recap

They say “change is the only constant” and that couldn’t be more true than at DiscoverOrg.

Tradeshow ROI DiscoverOrg

Sales Strategies for Maximizing Your Tradeshow ROI

Tradeshows can be exciting events – a lot of people, a lot of entertainment, a lot of exposure, a lot of parties. They can also cost a lot of money for little return if you choose to focus solely on what happens on the show floor. So often, exhibitors miss the tremendous potential in these events by focusing on how big and flashy their booth looks and what giveaway will lure in the largest number of people. However, if you focus your sales strategy on what happens before and after the show just as much (or more) than what happens at the show, tradeshows can bring your organization invaluable face-to-face meetings with targeted prospects – resulting in larger returns and shorter sales cycles.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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