Size Matters: Digging in to Employee Counts and Social Media Discrepancies

If you’re trying to understand the overall size of a company, taking a company's employee count from LinkedIn as the sole source of truth for firmographic data is a flawed practice. Our VP of Data and Research offers several reasons why LinkedIn employee counts are rarely accurate - and how to get the number right.
January 22, 2019
Business Contact Data
6 min read

Don't Push Your Luck: Guessing Email Addresses Just Ain't Worth It

Prospecting is tough. There are a handful of components of cold email prospecting, and each one is absolutely necessary to be successful. It’s hard enough to write an eye-catching message....
March 15, 2018
Marketing and Sales Email
6 min read

[INFOGRAPHIC] How to Use Data to Recruit Like a Marketer

Recruiters are going to realize that simply using LinkedIn isn’t enough. (If you’re a recruiter and you’re using LinkedIn - you're looking at the same candidates as 97% of other recruiters.) Successful recruiters incorporate strategies more often associated with sales and marketing, using data to build their books and meet their quota.
March 13, 2018
Staffing and Recruiting
2 min read

Cold Email, Warm Leads: Where Does Good Data Come From?

Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.
February 20, 2018
Outbound Sales
5 min read

What is Spam: The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.
January 16, 2018
Marketing and Sales Email
6 min read

How to Avoid the Spam Trap

To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. That’s a great plan! … unless you want to generate new leads and increase sales:
June 9, 2017
Marketing and Sales Email
6 min read

8 Lessons From Online Dating For Email Marketers

If you’re not personalizing emails and making them catch the recipient’s eye, then you’ll fare no better than those firing off two-word introductions on dating apps.
February 13, 2017
Marketing Strategies
5 min read

3 Email Deliverability Mistakes You’re Making Right Now

If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it.
October 4, 2016
Marketing and Sales Email
3 min read

Email Deliverability Basics for Everyone

How and why email deliverability has gone down and four tips will put you in an excellent position to successfully send emails to your recipients.
September 30, 2016
Marketing and Sales Email
4 min read