Pitch Perfect: Selling to Legal Operations

Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. And we’ve got an insider’s look at how capture...
November 14, 2019
Outbound Sales
4 min read

VIDEO: 3 Ways to Scale Your Inbound Sales Team

Welcome to another Whiteboard Wednesday! I’m Chaz Knauft, Manager of Sales Development at DiscoverOrg, and I’m going to walk you through how to scale your inbound sales development team –...
October 1, 2019
Sales and Marketing Alignment
7 min read

Sales Intelligence: What to Expect When You're Prospecting

Sales intelligence is much more than contact data. It also includes powerful predictive algorithms that can streamline your sales cycle. And it gets more intelligent by the day! Yet a lot of marketing, sales, and recruiting professionals don’t know how much data has changed. Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas.
May 7, 2019
Lead Generation
13 min read

5 Keys Sales MUST Use to Get in the Door with B2B Buyers

I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success. If you can hit these...
March 20, 2019
Outbound Sales
8 min read

Can't Stop, Won't Stop: DiscoverOrg’s Acquisition of ZoomInfo

The early days of 2019 find CEO Henry Schuck leading DiscoverOrg through a second acquisition in just as many months. In February 2019, DiscoverOrg acquired data provider ZoomInfo. And in...
March 7, 2019
DiscoverOrg
8 min read

How to Use Executive Leadership Changes to Time Sales Outreach

When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it...
March 5, 2019
Sales Intelligence
5 min read

Get #GROWTHBOUND: How to Keep Your Trajectory Up and to the Right

Only 0.04% of businesses ever reach the $100-million milestone. What’s the secret? What do the highest-performing, fastest-growing companies consistently do differently than everyone else? We’re on the hunt to learn...
February 5, 2019
DiscoverOrg
6 min read

100 Most Prospected-to Companies of 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names - but that’s not why savvy sales and marketing professionals have been pitching to them.
December 18, 2018
Industry News & Scoops
9 min read

8 Ways to Use BASHO Emails in Cold Email Outreach - With Examples

Basho emails aren’t just alive and well - they’re thriving. They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized Basho email.
November 27, 2018
Marketing and Sales Email
11 min read

Customer Success: What We're Thankful for This Season

We’re grateful for a lot of things this season – the incredible teammates around us, the opportunities we’ve had to grow, and our warm local community – and especially our...
November 20, 2018
Customer Success
8 min read

Where Politics & Business Collide: Political Donations of B2B Decision Makers

As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand. We’ve taken DiscoverOrg’s available data on political donations...
October 15, 2018
DiscoverOrg
3 min read

How to Time Your Sales Outreach with Opportunity Data

Opportunity data is an emerging type of sales intelligence that goes beyond the demographic and firmographic basics, to address the timing of outreach. Since so much of the sales process centers on improving the odds of getting in front of the right person at the right time - it’s easy to see how insight into key buying signals can improve your odds. A lot.
July 31, 2018
Business Contact Data
5 min read
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