100 Most Prospected-to Companies of 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names - but that’s not why savvy sales and marketing professionals have been pitching to them.
December 18, 2018
Business Intelligence
9 min read

DiscoverOrg's Tech Transformation: How a Data Company Became a Tech Company

The best way to prepare for the future is to understand the past: You have to know where you came from. And to direct future growth and change, you need...
December 11, 2018
DiscoverOrg
9 min read

Pitch Perfect: Selling to Legal Operations

A candid interview with Jill Konrath and Synchronoss’ Director of Legal Operations, Dana Huppert. Legal Operations might work behind the scenes of the General Counsel … but ops wears the...
December 4, 2018
How-to
4 min read

8 Ways to Use BASHO Emails in Cold Email Outreach - With Examples

Basho emails aren’t just alive and well – they’re thriving. They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do...
November 27, 2018
Email
11 min read

Customer Success: What We're Thankful for This Season

We’re grateful for a lot of things this season – the incredible teammates around us, the opportunities we’ve had to grow, and our warm local community – and especially our...
November 20, 2018
Customer Success
8 min read

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

Welcome to another Whiteboard Wednesday! I’m Chaz Knauft, Manager of Sales Development at DiscoverOrg, and I’m going to walk you through how to scale your inbound sales development team –...
October 31, 2018
Sales and Marketing Alignment
7 min read

Where Politics & Business Collide: Political Donations of B2B Decision Makers

As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand. We’ve taken DiscoverOrg’s available data on political donations...
October 15, 2018
DiscoverOrg
3 min read

How to Time Your Sales Outreach with Opportunity Data

“Let’s be real here,” says Brandon Battey, our Manager of Sales Development. “No sales team can touch every single account in their addressable market at once. In fact, you’re usually...
July 31, 2018
Best Practices
5 min read

Sales Acceleration on Demand: Outreach & DiscoverOrg

“Sales acceleration” is a good buzzword, but all it really means is “sell more, faster” … without saying anything about “How?” There are a lot of sales acceleration tools out...
April 3, 2018
Data Quality
6 min read

The Effect of Predictive Data: 95% See Positive Gains

“What prompts someone to make a purchase?” It’s the ultimate sales and marketing question. All our tools, plugins, integrations, analysis, and predictions, all concentrated in a multi-billion-dollar effort to answer this question. We put the question to 207 sales and marketing professionals in a director position or above, and published our findings in a resulting study of 80+ individual data points and datapoint combinations.
March 20, 2018
Best Practices
3 min read

What Is Sales Intelligence? An Interview With DiscoverOrg CEO Henry Schuck

Without sales intelligence, the growth of your universe of accounts (and revenue potential) is left to chance. It’s like spraying a hose with an open nozzle or spraying with a closed nozzle: You’re going to get wet either way, but one is much more efficient than the other.
March 5, 2018
Interviews
3 min read

Data vs. Sales Intelligence: The Sales and Marketing Transformation You Need to Know About

Data and intelligence.   Too often, in an increasingly complex landscape of sales and marketing data providers, these terms are used interchangeably.   They are most certainly related – quality data sets...
August 16, 2017
Best Practices
4 min read
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