Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

Welcome to another Whiteboard Wednesday! I’m Chaz Knauft, Manager of Sales Development at DiscoverOrg, and I’m going to walk you through how to scale your inbound sales development team –...
October 31, 2018
Sales and Marketing Alignment
7 min read

Where Politics & Business Collide: Political Donations of B2B Decision Makers

As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand. We’ve taken DiscoverOrg’s available data on political donations...
October 15, 2018
DiscoverOrg
3 min read

How to Time Your Sales Outreach with Opportunity Data

“Let’s be real here,” says Brandon Battey, our Manager of Sales Development. “No sales team can touch every single account in their addressable market at once. In fact, you’re usually...
July 31, 2018
Best Practices
5 min read

Sales Acceleration on Demand: Outreach & DiscoverOrg

“Sales acceleration” is a good buzzword, but all it really means is “sell more, faster” … without saying anything about “How?” There are a lot of sales acceleration tools out...
April 3, 2018
Data Quality
6 min read

The Effect of Predictive Data: 95% See Positive Gains

“What prompts someone to make a purchase?” It’s the ultimate sales and marketing question. All our tools, plugins, integrations, analysis, and predictions, all concentrated in a multi-billion-dollar effort to answer this question. We put the question to 207 sales and marketing professionals in a director position or above, and published our findings in a resulting study of 80+ individual data points and datapoint combinations.
March 20, 2018
Best Practices
3 min read

What Is Sales Intelligence? An Interview With DiscoverOrg CEO Henry Schuck

Without sales intelligence, the growth of your universe of accounts (and revenue potential) is left to chance. It’s like spraying a hose with an open nozzle or spraying with a closed nozzle: You’re going to get wet either way, but one is much more efficient than the other.
March 5, 2018
Interviews
3 min read

Data vs. Sales Intelligence: The Sales and Marketing Transformation You Need to Know About

Data and intelligence.   Too often, in an increasingly complex landscape of sales and marketing data providers, these terms are used interchangeably.   They are most certainly related – quality data sets...
August 16, 2017
Best Practices
4 min read

Q2 2017 Technology Pain & Spending Trends: Storage

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand...
August 14, 2017
Contact Data
3 min read

Q2 2017 Technology Pain & Spending Trends: Enterprise Applications

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand...
August 14, 2017
Contact Data
3 min read

Q2 2017 Technology Pain & Spending Trends: Network

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand...
August 14, 2017
Contact Data
3 min read

How to Plan Ahead to Win Last Minute Q4 Sales

Conversations about fourth quarter sales trends usually gravitate towards holiday spending and retail. While the final months of the calendar year associate with B2C consumer behavior at first glance, B2B...
August 14, 2017
Best Practices
4 min read

How to Create a Paid Marketing Campaign Using ABM

Account-based marketing (ABM) is an effective strategy when trying to win sales. Companies that implement an ABM approach generally see more qualified leads, a higher close ratio, better collaboration between...
August 9, 2017
Account-Based Marketing
4 min read
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