2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs
Difficulty creating a consistent, multi-channel customer experience was a pain point for 48% of organizations are experiencing pain related to in Q3, 2017. Of those, 35% say they are likely to spend to address this issue. We expect to see this investment occur in 2018 as well.
What CIOs are Focused on in 2018: Predicting Top IT Initiatives and Spend
In Q3, we asked respondents to indicate which technology initiatives they’re focused on in the next 6-12 months. The clear priority for 2018? DATA SECURITY - by a mile.
Inside Scoop: Learning from Equifax - How Sales Can Act on (and Anticipate) a Data Breach
With the right information in-hand, savvy sales and marketing pros might have seen it coming. Even now, we can find insights to better sell security products in a more timely and helpful way - both in response to Equifax, and in preparation for the next inevitable data security breach.