Franklin Bear

Franklin Bear

Franklin Bear is the Manager of Marketing Operations at DiscoverOrg. From building nurture programs to monitoring deliverability to doing analytics, he eats, sleeps, and breathes Marketo. Franklin earned his BA in History from Washington State University.

Posts by Franklin Bear

dirty-data-bad-quality-is-expensive

Dirty Data Done Dirt Cheap

The problem is, sometimes things ARE too good to be true. It happens rarely, but just often enough that we think our turn is next, our number is sure to be next. And yet, businesses make risky investments every day in hopes of saving a few bucks. And when it fails to pay off, the cost of digging out of the hole usually far outweigh the more expensive option. That’s true of any investment, from cheap stocks, to cheap shoes, to cheap data.

The Power of Sales Intelligence #1: Data quality and management

Marketing and sales intelligence is more than just data. Think of it like a college textbook: They are are constantly being updated. Why? Because time has an effect on data. Marketing and sales data is no different; it also needs to be constantly refreshed to be accurate.

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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