Herve Paolini

Herve Paolini

Hervé Paolini is the CEO of ABM Orkestra, the only marketing agency in France 100% specialized in Account Based Marketing. We help B-to-B companies succeed with their ABM strategy.

Posts by Herve Paolini

account based marketing cookbook

The ABM Cookbook for Sales Teams: 5 recipes to keep Sales 100% focused on target accounts

If you want to distribute 30 key accounts to each, provide a list of 40 candidate companies. Ask the Account Executives to weed out poor prospects, and let them propose a few alternative names of their own. Now the AE owns the list!

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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