How to Generate Leads at Trade Shows: The A-Z Guide for 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% оf their entire budget. Even so, trade-show events are still...
April 23, 2019
Lead Generation
9 min read

Stitching Intent Data into Your Sales Strategy

 Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of...
April 17, 2019
Outbound Sales
6 min read

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost...
April 16, 2019
Sales Development
6 min read

Top 7 Sales Books for Sellers of SaaS - for Spring Break 2019

Spring break means vacation - and vacation means plenty of down time to catch up on reading! If you sell cloud technology or SaaS, these top 7 sales books are for you!
April 11, 2019
Learning and Development
6 min read

Dirty Data: Spring Cleaning Data is for Suckers!

Ah, spring: The season that awakens the desire to clean and organize … in other words, to do your spring cleaning. Why do we have “spring cleaning” and not “fall...
April 9, 2019
Business Contact Data
4 min read

Discover Corporate Hierarchy: Speed up the Sales Cycle

Thanks for joining another whiteboard video session with us – Discover: Corporate Hierarchy. I’m Christian Prusia, DiscoverOrg’s VP of Enterprise Sales. Let’s start by breaking down corporate hierarchy into three...
April 3, 2019
Outbound Sales
5 min read

The College Admissions Cheating Scandal and the American Dream

It’s a Friday night, February, 2019, and I’m in the back of an Uber with my wife on the way to dinner in Boston. I turn to her and say,...
March 28, 2019
7 min read

How Salespeople Can Use and Navigate an Org Chart

Org charts are a roster for sales – they show the positions everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprint to identify the decision-makers at...
March 27, 2019
7 min read

Three Ways Location-Based Marketing Supercharges Your Outreach

Why is location-based marketing important in the era of the remote workforce? Being able to disregard location is great for growing companies that want to expand into new geographies and...
March 25, 2019
Marketing and Sales Email
6 min read

5 Keys Sales MUST Use to Get in the Door with B2B Buyers

I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success. If you can hit these...
March 20, 2019
Outbound Sales
8 min read

What is Buyer Intent Data? A Guide for 2019

Intent data is online behavior-based activity across the internet (not just on your website) that links buyers and accounts to a topic. It helps predict purchase intent for timing marketing and sales outreach - and it's the hottest sales and marketing tool of 2019.
March 18, 2019
Business Contact Data
7 min read

How to Use Buying Signals to Time Sales Outreach [VIDEO]

Hi there – I’m Michael Joseph, Customer Success Manager at DiscoverOrg. Today, we’re going to be talking about buying signals! As sales professionals, we all recognize those golden moments when...
March 13, 2019
Sales Strategy
5 min read
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