Jenny Campbell

Jenny Campbell

Jenny is the Senior Director of Customer Marketing at DiscoverOrg, with 15+ years of hands-on marketing experience at global high-tech companies. Jenny has a bachelor's degree from the University of California Santa Barbara and an MBA from Saint Mary's College of California.

Posts by Jenny Campbell

promise better data next gen metrics

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.

logo
© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
logo