Thanksgiving and Gratitude, in Our Own Words
We have much to be grateful for at DiscoverOrg. Before the rush of the holiday season, before the end-of-year hustle takes over completely, a few DiscoverOrg customers and employees have something to say. Here it is, in their own words.
A New Generation of Marketing Metrics & the ROI of Better Data
B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.