Katie Bullard

Katie Bullard

As Chief Growth Officer (CGO), Katie brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. She has a bachelor’s and masters degree from the University of Virginia.

Posts by Katie Bullard

Independent case study comparing apples to oranges

All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

Even though SalesFolk used 3 times more leads from ZoomInfo, DiscoverOrg email addresses yielded almost 10 times more positive responses.

account-based-marketing-episode-1-Inside-look

An Inside Look Premiere: A True Story of Executing Account-Based Everything

“It’s not old wine in a new bottle,” says Dave Sill, our Senior VP of Sales. “It's an old idea that technology has just empowered - which is really cool.” Join DiscoverOrg as we step through the planning and execution of a true account-based everything strategy.

Are You Trying to Complete the ABM Marathon – Before the ABM 5k?

You could easily spend months doing an in-depth statistical analysis of thousands of data points; but that might actually hamstring your efforts. In the fast-paced environment that surrounds sales and marketing, we must chart progress – not perfection.

steve martin study vendors

[PART 2] What Buyers Want: The B2B Vendor Advantage

Buyers aren’t necessarily fixated on the market leader and are more than willing to select second-tier competitors than one might expect. In fact, only 33% of participants prefer the best-known brand with the highest functionality and cost.

[STUDY] What Do B2B Buyers Want?

A B2B buyers' higher negative rating of salespeople is inversely related to a department’s tolerance for risk; for example, IT buyers rated 37% of all salespeople as poor - higher than any other department - while their risk tolerance was a low 5 out of 10.

A State by State Review: Gender Diversity in the Executive Suite

One factor has been proven to impact KPIs positively across the board: gender diversity - especially at the executive level. Our latest research focused on gender diversity in the executive suite through a new filter: geography. How do the states stack up?

Unpacking loaded cost of sales intelligence

The Real Cost of List-Building: Buy or Build Your Own?

The real benefit of accurate sales intelligence, regardless of source, is time. Whether you buy a list or create one using in-house resources, sales teams should spend their time selling - not hunting down a phone number because of a transposed number or missing field.

Start Your ABM Plan in 5 Steps

[VIDEO] 5 Steps to Kickstart Your Account-Based Marketing Plan Right Now

Analyze. Identify. Expand Intelligence. Rank Accounts. Engage. Succeed at #ABM. Repeat. Our CGO breaks down Account-Based Marketing into 5 simple steps that will launch your ABM plan in no time.

selling to marketers

[VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO

Learn from our very own CMO what it takes to successfully sell to marketers, especially on the executive end.

2016’s Most Prospected Companies By State

Our new map highlights the “most prospected to” companies by state HQ location as revealed the DiscoverOrg platform over the last 6 months.

sales-intelligence-vs-data

[VIDEO] The Value of Sales Intelligence vs Data

Not all data is created equal. Learn how the data in your system turns into verified data and intelligence through the process of human-verification.

The Cost of Bad Data

[VIDEO] The Cost of Bad Data

In this video, Katie Bullard will discuss how many sales organizations waste time and money through ineffective lead generation and list buying.

future-hunting-sales-marketing-technology-trends-2017-with-DiscoverOrg

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

What will be the top trends for sales and marketing tech in 2017? We've set our sights on these 4 trends that are sure to drive growth next year.

Why Recruiting is Like Marketing

Why Recruiting is Like Marketing

Recruiting is still very much stuck in its old ways, but it doesn't have to be. Learn 5 techniques to 10x your recruiting efforts and bring better candidates.

People Based Sales and Marketing

The Human Element of Sales and Marketing

In the human approach to sales and marketing, does rationale or emotion work out better? Maybe it's both?

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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