Katie Bullard

Katie Bullard

As Chief Growth Officer (CGO), Katie brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. She has a bachelor’s and masters degree from the University of Virginia.

Posts by Katie Bullard

A State by State Review: Gender Diversity in the Executive Suite

One factor has been proven to impact KPIs positively across the board: gender diversity - especially at the executive level. Our latest research focused on gender diversity in the executive suite through a new filter: geography. How do the states stack up?

Unpacking loaded cost of sales intelligence

The Real Cost of List-Building: Buy or Build Your Own?

The real benefit of accurate sales intelligence, regardless of source, is time. Whether you buy a list or create one using in-house resources, sales teams should spend their time selling - not hunting down a phone number because of a transposed number or missing field.

Start Your ABM Plan in 5 Steps

[VIDEO] 5 Steps to Kickstart Your Account-Based Marketing Plan Right Now

Analyze. Identify. Expand Intelligence. Rank Accounts. Engage. Succeed at #ABM. Repeat. Our CGO breaks down Account-Based Marketing into 5 simple steps that will launch your ABM plan in no time.

selling to marketers

[VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO

Learn from our very own CMO what it takes to successfully sell to marketers, especially on the executive end.

2016’s Most Prospected Companies By State

Our new map highlights the “most prospected to” companies by state HQ location as revealed the DiscoverOrg platform over the last 6 months.

sales-intelligence-vs-data

[VIDEO] The Value of Sales Intelligence vs Data

Not all data is created equal. Learn how the data in your system turns into verified data and intelligence through the process of human-verification.

The Cost of Bad Data

[VIDEO] The Cost of Bad Data

In this video, Katie Bullard will discuss how many sales organizations waste time and money through ineffective lead generation and list buying.

future-hunting-sales-marketing-technology-trends-2017-with-DiscoverOrg

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

What will be the top trends for sales and marketing tech in 2017? We've set our sights on these 4 trends that are sure to drive growth next year.

Why Recruiting is Like Marketing

Why Recruiting is Like Marketing

Recruiting is still very much stuck in its old ways, but it doesn't have to be. Learn 5 techniques to 10x your recruiting efforts and bring better candidates.

People Based Sales and Marketing

The Human Element of Sales and Marketing

In the human approach to sales and marketing, does rationale or emotion work out better? Maybe it's both?

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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