Katie Bullard

Katie Bullard

As CMO, Katie brings 15 years of marketing, product, and strategy experience in global, high-growth technology businesses to her role at DiscoverOrg. She has a bachelor’s and masters degree from the University of Virginia.

Posts by Katie Bullard

sales-intelligence-vs-data

[VIDEO] The Value of Sales Intelligence vs Data

Not all data is created equal. Learn how the data in your system turns into verified data and intelligence through the process of human-verification.

The Cost of Bad Data

[VIDEO] The Cost of Bad Data

In this video, Katie Bullard will discuss how many sales organizations waste time and money through ineffective lead generation and list buying.

future-hunting-sales-marketing-technology-trends-2017-with-DiscoverOrg

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

What will be the top trends for sales and marketing tech in 2017? We've set our sights on these 4 trends that are sure to drive growth next year.

Why Recruiting is Like Marketing

Why Recruiting is Like Marketing

Recruiting is still very much stuck in its old ways, but it doesn't have to be. Learn 5 techniques to 10x your recruiting efforts and bring better candidates.

People Based Sales and Marketing

The Human Element of Sales and Marketing

In the human approach to sales and marketing, does rationale or emotion work out better? Maybe it's both?