5 Keys Sales MUST Use to Get in the Door with B2B Buyers

I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success. If you can hit these...
March 20, 2019
Outbound Selling
8 min read

What is Buyer Intent Data? A Guide for 2019

We’ve all been hearing about buyer Intent Data for several years. And for years, we’ve all been waiting for it to make its way into our workflows and change our...
March 18, 2019
Contact Data
7 min read

[VIDEO] Scoops: How to Use Buying Signals to Time Sales Outreach

Hi there – I’m Michael Joseph, Customer Success Manager at DiscoverOrg. Today, we’re going to be talking about buying signals! As sales professionals, we all recognize those golden moments when...
March 13, 2019
Best Practices from the Industry
5 min read

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with...
March 12, 2019
Data Quality
7 min read

Can't Stop, Won't Stop: DiscoverOrg’s Acquisition of ZoomInfo

The early days of 2019 find CEO Henry Schuck leading DiscoverOrg through a second acquisition in just as many months. In February 2019, DiscoverOrg acquired data provider ZoomInfo. And in...
March 7, 2019
DiscoverOrg
8 min read

How to Use Executive Leadership Changes to Time Sales Outreach

When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it...
March 5, 2019
Data Quality
5 min read

How to Build a Sales and Marketing Database from Scratch

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re...
February 27, 2019
Data Quality
6 min read

Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

Cat Meme Queen, CEO at Catmom3.com: That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. THEY get...
February 26, 2019
Contact Data
6 min read

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” – requires the courage of conviction to survive....
February 21, 2019
Executives
3 min read

Employee Location Data and Sales Prospecting: VIDEO

Hi there! I’m Steve Waters, Sr. Director of Commercial Sales at DiscoverOrg, and in today’s Discover X video, I’m showing how to leverage employee location data for sales and marketing...
February 20, 2019
Data Quality
7 min read

So It’s Your First Day as the CMO...

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now...
February 19, 2019
Best Practices
5 min read

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs....
February 13, 2019
Account-Based Everything
7 min read
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