[VIDEO] How Increase Sales Retention - Using Data
I think if you're asking for more from your sales team, you also have to give them the tools to achieve it without killing themselves - or your retention problem is going to go from bad to worse.
Don't Push Your Luck: Guessing Email Addresses Just Ain't Worth It
Sales prospecting is tough (especially when you’re working from home, amirite?) But in uncertain times, data and processes are more important than ever. Success is never luck. This post will...
4 Ways to Move the Sales Performance Needle: An Interview with CEO Henry Schuck
“It’s not impossible to grow 40% or more year-over-year, in the first few years of business. But to maintain that level of growth when your company is worth $1 million, $10 million, $100 million? That’s crazy. That’s a whole different game.”
How Corporate Recruiting Can Use Data Strategies Like Marketers: INFOGRAPHIC
Recruiters are going to realize that simply using LinkedIn isn’t enough. (If you’re a recruiter and you’re using LinkedIn - you're looking at the same candidates as 97% of other recruiters.) Successful recruiters incorporate strategies more often associated with sales and marketing, using data to build their books and meet their quota.
What is an Org Chart - and How Can You Use It for B2B Sales?
Org charts are a MAJOR competitive advantage - but they're seriously overlooked. They're a roadmap for sales to reach the real decision-maker. They help sales identify multiple points of entry into target accounts, reveal up-sell and cross-sell opportunities, enable multi-threaded relationships.
Growth Begins with Data—and Your Competitors Already Know It
For those who prefer data-driven decisions, who don’t think “we’ve always done it this way” is a good answer to anything—this is your time. Armed with sales intelligence, no account is untouchable (and your competitors already know it).
Cold Email, Warm Leads: Where Does Good Data Come From?
Are emails in DiscoverOrg really over 3.5 times cleaner than the typical email address used by sales professionals? The short answer is “Yes!” DiscoverOrg pumps over $15 million into our proprietary data gathering and cleansing process every year, with the sole purpose of providing our customers with quality data.
Relationship Therapy with Sales and Marketing: Aligning with Data
Aligning sales and marketing is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others....
5 Mistakes Online Dating Can Teach Sales Prospecting
Prospecting is a lot like online dating, the mistakes online daters make provide great illustrations to help get more leads.
2 Truths and a Lie: High Email Bounce Rates and Sender Reputation
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably say “its...
Mission Impossible: First-time CMO Edition (Part 2)
Fear isn’t a luxury a first-time Chief Marketing Officer (CMO) can afford. Neither is hesitation. Today’s CMO position – “a minefield where many talented executives fail” (Harvard Business Review’s words)...
[VIDEO] How to Use Storytelling in Account-Based Marketing
Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.