What Marketers Can Learn from Motherhood (and Vice-Versa)
“I know you really want to play on your iPad right now, so if you can get your room cleaned up in 20 minutes, you’ll have a whole hour of play time before dinner. The longer it takes to get your room picked up, the less time you’ll have to play.” Suddenly the issue is not whether they want to clean their room. The issue is how to clean their room fast enough! Sound familiar?
How to Use Intelligence for Event Lead Generation
Suppose there’s a sales development conference in San Francisco. I’ll look at the event roster and at social media to see who else will be there - plus companies who have a nearby office but aren’t going to the conference. Next, I identify which of those are a good fit for my solution.