7 Quick Wins for Sales and Marketing Alignment
Kill lead channels with low conversion. Kill ‘em dead. Even if they deliver tons of leads. That’s right: Marketers should drop the channels that deliver leads that don’t convert. If this sounds like a bad idea - your Marketing and Sales department are not aligned.
Maslow's Hierarchy for Sales Development Teams
In the last year, we scaled our SDR team from 5 reps to over 20. As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well)...Here’s what I learned along the way.
The Sales Kickoff Blueprint: Learning, Culture, Celebration
Somewhere between the stuffy boardroom of a local Best Western and a weekend of company-sanctioned debauchery in the woods ... is the perfect Sales Kickoff (SKO). Our objectives always fall into three buckets: 1) Loyalty, morale, bond; 2.) improve product knowledge; 3.) improve soft sales skills.
[VIDEO] How to Get 30% Response Rates with Prospecting Emails
The second prospecting email is even shorter, but I added a new value prop. We find these follow-up messages get 3-4 times the click-through rate that the first message does.
Selling to Startups and Small Business: A Cautionary Tale
There are only 1.5 million companies in the U.S. with more than 100 employees - far fewer than most people think. So if your CRM has 1 million or more accounts, you have a bad data problem. Our client’s sales reps had been making 5 out of 6 calls to companies that were literally impossible to sell to. Talk about hunting for needles in a haystack!
[VIDEO] How to Evaluate a Data Provider
What are the common pitfalls of evaluating a data provider? Which methods work best? Learn both in this Whiteboard Wednesday video.
6 Common Cold Calling Misconceptions
Working in Sales isn’t exactly a cakewalk. Even if you have the most killer marketing team, it is highly unlikely that you just sit back in your big, cushy office and wait for the leads to come in.
Why You Didn’t Meet Your Quota Last Quarter – Part 3: Selling to a Single Point of Failure
Part three of a three part series on the topic, “Why You Didn’t Meet Your Quota Last Quarter”
Why You Didn’t Meet Your Quota Last Quarter – Part 2: Your Messaging Sucks
This blog is part two of a three part series on the topic, “Why You Didn’t Meet Your Quota Last Quarter”.
Why You Didn't Meet Your Quota Last Quarter - Part 1
Three of the most important factors that go into meeting your quarterly quota: The health of our pipeline, The performance of our messaging, The effectiveness of our strategy in navigating sales cycles.
Crafting a Winning Sales Message
“A-I-D-A! Attention. Interest. Decision. Action. ” – We’ve known the keys to a winning sales message for a long time (at least ever since Alec Baldwin delivered them in his...