Peter Herbert

Peter Herbert

Peter is the VP of Marketing at Terminus, where he leads the marketing team’s demand creation and ABM efforts and helps Terminus customers succeed with ABM. Prior to joining Terminus, he was VP of Marketing at VersionOne, where his marketing team won the 2017 SiriusDecisions Program of the Year award in Account-Based Marketing. Follow Peter on Twitter @PeterKHerbert

Posts by Peter Herbert

fit, intent, and engagement data is ABM

How to Operationalize Account-Based Marketing

In short, the first rule of account-based marketing is: know your target accounts. The second rule is: know your target accounts.

Adventures in Account-Based Marketing

I became interested in target account marketing, which I later learned to call ABM, while tying to efficiently grow a software business. The hypothesis was that if all of our time, energy, and money was spent on a focused sales and marketing effort to convert a list of target enterprise accounts, we could grow our average sales price (ASP) - without breaking the bank.

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© 2018 DiscoverOrg, All Rights Reserved
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