Phillip Sundal

Phillip Sundal

Phillip Sundal currently works for DiscoverOrg as the Product Marketing Manager where he oversees various marketing programs, manages the go-to-market strategy for new product launches, and continuously gathers feedback from the marketplace to guide the product development roadmap. Phillip has a B.S. in Marketing and Social Theory from the Carson Business College at WSU.

Posts by Phillip Sundal

How to Leverage Competitive Intelligence to Win Deals

Intent and Opportunity data are hallmarks of sales intelligence, and they’re not part of a standard, raw data offering. Intent data is an interpretation of implied pain points, and it provides a stark advantage against a competitor: timing.

2018 predications for AI artificial intelligence B2B B2C

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

If it seems like we haven’t realized all the tantalizing, fantastic possibilities we imagine artificial intelligence (AI) to bring, that may be because expectations are high - perhaps unrealistically so. I believe that AI will change the way we do business in the future; however, companies should temper zealous expectations with the following reality check before considering AI investments.

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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