One Year Later: How Marketers Can Comply with GDPR

This GDPR post is for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular...
May 21, 2019
GDPR and Data Privacy
6 min read

Predictive Intelligence: Use 3 Kinds of Data to Predicts a Buyer's Purchase

Over 85% of respondents said Job title are effective or very effective at predicting a prospect’s likelihood of predicting a purchase. This is because Job title is a basic, fundamental part of the Ideal Customer Profile. The least predictive Fit data point? Age.
May 14, 2019
Sales Intelligence
6 min read

Beyond the Resume: Next-gen Recruiting Data Identifies More Quality Candidates

A decree signed by Julius Caesar in 55 B.C., housed in the collections of the British Museum, promised to reward soldiers with 300 sestertii (a third of their annual pay)...
May 10, 2019
Staffing and Recruiting
4 min read

Sales Intelligence: What to Expect When You're Prospecting

Sales intelligence is much more than contact data. It also includes powerful predictive algorithms that can streamline your sales cycle. And it gets more intelligent by the day! Yet a lot of marketing, sales, and recruiting professionals don’t know how much data has changed. Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas.
May 7, 2019
Lead Generation
13 min read

Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? The answer then: Not much. Overall in...
May 2, 2019
DiscoverOrg
5 min read

8 Ways to Use BASHO Emails in Cold Email Outreach - With Examples

Basho emails aren’t just alive and well - they’re thriving. They’re a critical part of personalized prospecting and account-based strategy. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized Basho email.
November 27, 2018
DiscoverOrg
5 min read

Direct Dials: More than Meets the Eye

  Today’s story features the seemingly simple direct-dial phone number. And I’m here to tell you, there’s a lot more to this piece of contact information than meets the eye....
May 1, 2019
Business Contact Data
5 min read

Generating Leads at Trade Shows: The A-Z Guide for 2019

The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% оf their entire budget. Even so, trade-show events are still...
April 23, 2019
Lead Generation
9 min read

Stitching Intent Data into Your Sales Strategy

 Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of...
April 17, 2019
Outbound Sales
6 min read

3 Ways Corporate Hierarchy Data Can Accelerate B2B Enterprise Sales

What is corporate hierarchy? It’s the business landscape upon which epic battles are fought. And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost...
April 16, 2019
Sales Development
6 min read
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