The DiscoverOrg Blog

The legal profession isn’t known for its tech-savvy reputation. For years, businesses have struggled to sell and market to legal and compliance buyers, claiming “Legal professionals are resistant to change,” or “They don’t understand the value of the technology!” But legal professions balance the same needs as any other business buyer in a highly regulated

what is email spam

What is Spam: The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.

ABM video series

[VIDEO] 7x more Demos & 2.5x bigger ACV: The Results of Our Account-Based Everything Experiment

Using the same data and fit criteria - with an ABM approach - we saw 7 TIMES more meetings set in our ABE target group even though both groups engaged with us at the same rate.

Maslow Hierarchy for Hiring

Maslow’s Hierarchy for Sales Development Teams

In the last year, we scaled our SDR team from 5 reps to over 20. As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well)...Here’s what I learned along the way.

The Sales Kickoff Blueprint: Learning, Culture, Celebration

Somewhere between the stuffy boardroom of a local Best Western and a weekend of company-sanctioned debauchery in the woods ... is the perfect Sales Kickoff (SKO). Our objectives always fall into three buckets: 1) Loyalty, morale, bond; 2.) improve product knowledge; 3.) improve soft sales skills.

2018 marketing spend predictions

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Difficulty creating a consistent, multi-channel customer experience was a pain point for 48% of organizations are experiencing pain related to in Q3, 2017. Of those, 35% say they are likely to spend to address this issue. We expect to see this investment occur in 2018 as well.

most popular discoverorg blogs of 2017

Year-End Roundup: Top 10 Most Popular Blogs of 2017

If you spend a lot of time thinking about how to give that prospecting email a fresh spin, we’re right there with you. We’ve got the prospecting email down to a science. Try this email template, courtesy of Patrick Purvis, our Chief Revenue Officer: It’s short, sweet, and consistently gets a response rate of OVER 30%.

discoverorgsuccess success stories

2017’s Top Sales & Marketing Superstars – and Their Secret to Success

More pipeline, bigger deals, massive wins … DiscoverOrg customers are total superstars! Our mission is simple: to accelerate the pipeline and revenue growth of sales and marketing teams every day they come to work. Nothing makes us more proud than to put the spotlight on successful rockstars that are crushing it because of hard work,

2018 predications for AI artificial intelligence B2B B2C

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

If it seems like we haven’t realized all the tantalizing, fantastic possibilities we imagine artificial intelligence (AI) to bring, that may be because expectations are high - perhaps unrealistically so. I believe that AI will change the way we do business in the future; however, companies should temper zealous expectations with the following reality check before considering AI investments.

how to make data-driven marketing plan

How to Build a Data-Driven Marketing Plan for 2018

To further align the marketing and sales departments, include some overlap in the Key Performance Indicators for organization-wide prospecting efforts. Shared goals, such as conversion rates, are a great way to get departments on the same page.

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© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
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