True Love ... or Bad Data? (Database Dating Advice for the Brokenhearted)
Dear DiscoverOrg, I’m ashamed to admit it, but my database is very small. I don’t use it very often because I know the information I’m looking for probably won’t be there. Everyone talks about “data integrity” and “data health” ... but I don’t even have enough data to worry about problems like that! Searching my database is not a satisfying experience. I don’t know how to grow my database. Is it too late for me?
Learning from Equifax - How Sales Can Anticipate (& Act On) a Data Breach
With the right information in-hand, savvy sales and marketing pros might have seen it coming. Even now, we can find insights to better sell security products in a more timely and helpful way - both in response to Equifax, and in preparation for the next inevitable data security breach.
Agile Project Management for Sales Development
Software development might not be the first place sales professionals look to improve their win rate, but it wouldn’t be the first time that blending expertise has produced positive results....
How to Start a Conversation Using the “Foot-in-the-Door” Cold Email Template
Why did this cold email work? It was insanely easy to say yes to. I mean, who would say no to someone asking to exchange a few emails with a fellow founder? Here's the 5-sentence template:
4 Ways to Get On the Approved Vendor List for IT Staffing
Getting on the IT Staffing Approved Vendor List will make your life a lot easier. But the process is a headache to the IT staffing firm that has yet to get their foot in the door with their target companies. So how can you get your staffing firm on the list?
How to Build a Sales and Marketing Database from Scratch
Do you need to build your marketing list, but don’t know where to start? We're here to show you how to build a B2B sales and marketing database—from scratch. It's not as difficult as you may think!
Cold Voicemails Work ... Just Not How You Expected
While voicemail alone does not yield callbacks, it has the ability to increase response rates by over 11% when paired properly with targeted emails, according to TOPO’s Sales Best Practices: Voicemail Builder report. For something that takes less than 30 seconds, it seems like a no brainer, right?
7-Step DIY Data Segmentation for Account-Based Marketing
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation –...
How to Find Event Leads (Without Blowing Your Budget)
Events are expensive, even if you’re not a sponsor. But they’re still one of the best ways to get your product in front of a crowd of likely prospects: a captive audience already interested in a subject related to your product.
Stay Golden, Pony Boy: 6 TED Talks All Marketers Should Watch to Stay Creative
Marketers must be creative. But how can you stay creative everyday without burning out (or selling out)? These 6 TED Talks will show you!