September 24th, 2018 | by

Growth.

By definition, it means increasing – in size, in maturity, in experience. It means that not only are you better than you were yesterday, you’re taking the future head-on.

The best are always seeking growth – the next challenge, the next milestone, the next level. Smarter. Faster. Stronger. Bigger. Better.

DiscoverOrg is no stranger to growth. We’ve seen huge gains across the entire business – in revenue, headcount, database size – and we’ve got receipts. And that kind of growth doesn’t just happen. It’s intentional, and it comes from every corner of the business.

To keep perspective during such rapid growth, we take periodic gut checks: a moment to pause and evaluate who we are, what we stand for, where we’re are aiming, and how we are tracking to get there. Optimization, course correction, inspiration – then go crush it again.

About a year ago, sometime after the RainKing acquisition, was one of those gut check moments for our brand.

Our last rebrand was in 2015. We are not the same company that we were then. We’ve grown. A LOT. Our brand didn’t reflect who we are today.

Let’s talk about data

Data’s our jam. We are a research and data company at heart. We’ve been obsessed with providing the most accurate prospect contact data since Day One. That has not changed.

At some point along the way, however, we’ve had to face the reality that data isn’t sexy. (I know. Surprising, right?)

“Data isn’t this bright, shiny, sexy toy that people become enamored with and want to run out and buy,” said Trish Bertuzzi, President and Chief Strategist of The Bridge Group consulting firm. “Data is just ugly, old data. But it’s more important than ever before.”

Forget about sexy. Most often, data isn’t even seen as a necessary investment. It’s thought to be a commodity and takes a backseat to the buzzworthy campaigns, inventive strategies, and flashy new tools – all designed to take your company up and to the right.

Oh but it IS sexy.

It is a necessary investment in your success, a critical ingredient to every campaign and strategy, the lifeblood of every prospecting tool and app you have. It literally touches every business process within your organization. It is the force that is driving (or draining) your sales and marketing team’s productivity, their ability to effectively convince people that what you are selling is worth it, and the likelihood that your prospect signs on the dotted line.

That should get any sales or marketing professional’s heart racing.

Read it: True Love or Bad Data? (Database Dating Advice for the Brokenhearted)

We won’t be quiet

Sales and marketing teams used to be able to get by with “good enough” data. They could send out generic emails. Didn’t have to worry about bounces. Operators and receptionists could be swayed to patching you through to the big boss. Consumers looked to you for information about your offering. Not anymore.

Good enough data is not good enough.

These days, there are so many hoops that you have to jump through just to send an email! And we’ve all heard the quote about your buyers being – what is it? – two-thirds of the way through the buying process before they even reach out to you. You’re fighting not only against your competitors and the status quo, but also time. There’s no second or third place in winning business.

“If you ain’t first, you’re last” – Ricky Bobby

If you’re serious about growth, “good enough” data is not good enough.

We’re on a mission to make sure that every sales and marketer out there knows they don’t have to compromise.

We don’t think you should have to second-guess your data. It should just work. You should be able to trust its accuracy. It should offer deep, multidimensional insight. It should compel you take action. It should support your business growth goals.

If it seems like your investment in data is falling short – it’s time to demand more from your data.

PUMP UP YOUR PIPELINE: Get the DiscoverOrg playlist on Spotify!

B2B Sales and Marketing is tough

We are Sales and Marketing professionals selling to Sales and Marketing professionals.

Our peers. Our mentors. Our friends. We are right there with you on the front lines, trying to blow past out targets, quotas, and goals.

We’ve sent that embarrassing email. We’ve botched that voice mail. We’ve been burned by bad data. We’ve stumbled through some hard ABM lessons, and keeping up with the latest in SEO. We’ve missed our quota.

We’ve also mastered personalization at scale. We’ve conquered the inbox. We’ve nailed the timing of outreach. And blown past lead and revenue targets quarter after quarter.

B2B Sales and Marketing is tough. Tougher than it was a decade a go. Heck, it’s tougher than it was last year. We want to talk about it. We want to help make it easier to pick up the phone or send that email. We want to help you win.

We’re inspired by our customers every day. And we want to return the favor. We want to motivate and excite and inspire our peers to get after it again and again and again.

We want to be your coach, your cheerleader, your partner – encouraging you to reach your fullest potential. We want to challenge you to be better than you were yesterday. To be better than the person sitting next to you. To be better than the competition.

This is us

We’re a data company focused on driving growth.  And today, we look a little different.

We look a little more like us.

We are passionate about helping others succeed. We know “good enough” data isn’t, and so we’ve raising the bar. We offer the best B2B intelligence and contact data on the market.

Through accurate, deep, and constantly verified data on your top prospects, we help sales and marketers unlock growth potential. From direct dials and org charts to predictive scoops and opportunity alerts, DiscoverOrg offers unrivaled intel on your target accounts to speed pipeline generation and business growth.

So, are you your ready to get  #growthbound?

About the author

DeAnn Poe

As the Vice President of Demand Generation at DiscoverOrg, DeAnn and her team are responsible for sourcing 50% of the company’s pipeline and revenue through inbound and outbound demand gen programs. DeAnn has over 15 years of experience serving in Demand Gen and MarComm functions at software companies across a variety of verticals. DeAnn holds a bachelor’s degree in Business Administration from California State University, San Marcos. She is Inbound Marketing certified, a Certified Trade Show Marketer (CTSM), and a 2017 Marketo Revvie Award finalist.