September 23rd, 2013 | by
3 min read

How do you achieve rapid growth in the information technology industry when you’re smack-dab in the middle of a slow growing economy?  You do it by helping the top IT vendors grow their business with superior IT marketing and sales intelligence.

While that’s true, it’s probably not the answer you’re looking for.

It’s inevitable that when you’re recognized 3 years in a row as one of Inc. 500 fastest growing companies and you’re named no. 18 on the Tech200 list of Fastest-growing tech companies from Lead411, people are going to wanna know how you did it.

First and foremost we started by providing our clients unmatched accurate IT sales intelligence and we make sure the user experience is very intuitive.  That’s what matters most to IT sales and marketing vendors and we deliver what matters.

In addition to providing highly accurate IT sales intelligence, here are three things that have undoubtedly contributed to our success.

Hear This – Superior IT Sales Intelligence Now Available

Through aggressive outbound marketing with smart email and phone marketing campaigns, we get out there and let IT vendors know how our accurate datasets – among other products – can make a significant impact on their bottom line.

I’ve said it before and I’ll say it again.  Inbound marketing is great, but you are only addressing about 30% of the market with inbound leads. There are IT vendors out there that could have used your product yesterday, and often times the quickest and most efficient way to let them know is to call them directly and tell them.

Clients Speak – We Listen

Just four short years ago we profiled the IT Departments of over 9,000 Fortune Ranked, Mid-Market, Government, and Higher Education Organizations.  By listening to what our customers wanted and needed, we’ve gotten better by delivering the SMB and Finance Datasets.

We now map out the IT departments of 16,000 companies, complete with more than 95% verified emails addresses and the highest rate of direct dial phone numbers, reporting structure, IT project updates and much more.  But more than that, we ensure our data is fresh and accurate by using real humans to verifying it at least once every 90 days.  Our clients know they can rely on us for accurate IT sales data.

You can start out with a great product, but if you don’t listen to the people who matter most – your customers – you’re going to miss the opportunity to improve your product and keep you customers coming back for more.

Keep Adding Value

It’s not enough to provide a great product if it’s not used properly or your customers don’t understand how to use its features to get the most benefit from it.  That’s why we created our webinar series.

If our customers don’t understand how to use DiscoverOrg’s Red Alerts, Triggers, IT Org Charts, how to properly write an email, or any of the other numerous features that can propel an IT marketing and salesteams’ productivity to new levels, than we’ve failed in providing a superior product.

We want to make sure that every IT vendor that partners with DiscoverOrg has the opportunity to learn how to get the absolute most out of our product and service.  So that every IT sales and marketing team can be more efficient, more productive, and more profitable.

With our highly accurate IT intelligence, DiscoverOrg has leveled the playing field for IT vendors everywhere.  For less than the cost of one employee who would spend 1/3 of their day doing research and using inaccurate data lists, you can have access to the IT industry’s most accurate information technology intelligence available.  Making EVERYONE more efficient and productive.

While it may sound cliché, the fact of the matter is – we’ve achieved such rapid growth and success in a sluggish economy by helping IT vendors reach the right company with the right message at the right time.

Speaking of valuable.  Join us Oct. 1st at 10:30am for our webinar on How to Get into the IT Decision-Makers’ Inbox.  Hope to see you then.


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Henry Schuck
About the author

Henry Schuck

Henry Schuck is the CEO of DiscoverOrg, an 8-time Fortune 5000 company, which he co-founded at the age of 23. He has extensive experience managing the sales and marketing activities of fast-growing information technology data companies.