January 1st, 2013 | by

Posted by Steve Richard, Co-Founder & Chief Content Officer @ Vorsight

Over the past two weeks, I have been using a new sales call template on voicemails in order to attract high-level sales, business development, and clinical development prospects.

So far I have received anywhere between 1-4 callbacks a day from VP level and C-suite individuals.

Here’s my “secret weapon” template:

“Hey Jim. Pat Nelson with Vorsight. I know you’re the CIO for XYZ Big Data vendor and I needed to speak with you in regards to expert resourcing within the division…Call me as soon as you get this, my number is 555-123-1234. Take Care.”

Now the secret to the success of this template lies in the tone of voice I used and placement of pauses in my speech. Basically, I wanted to sound busy doing other things. I want them to think that I would not be calling them at this moment if I did not have something pressing to speak about.

Here are some sales voicemail tips to implement with this template:

  1. Keep a steady tone of voice. High-level executives are pros at weeding out salespeople from their voicemail within seconds of hearing them speak, regardless of what they are saying. By leaving a firm voicemail, stating your business and cutting out the flowery language, executives are far more likely to be curious as to how they can help you as a peer rather than label you as just another salesperson. A negative example being:“Hey, this is Pat over with Vorsight; I hope your day is going well. I had a quick question for you when you had a second. I would really appreciate it if…when you get a moment…you could call me back. I hope you have a great rest of your day!” 
  2. Don’t ask questions, express your expectations. The purpose of your sales voicemail is not to explain in detail what you want to cover; it’s to get a callback. Asking questions in a voicemail can deter a prospect from wanting to speak with you because they categorize your “sales call” prematurely. If your voicemail is not around 20 seconds (give or take), you are diminishing your odds of a return call. Give them a rough idea of what you need to cover, tell them to call you, and then hang up the phone.
  3. Don’t assumethinkguess or wonder. Always know. In your voicemail, establish your merits as a peer and list what you know: Their responsibilities, the subject of the conversation you will be addressing, and when you want them to call you back.
  4. Do not be rude or aggressive. There is a difference between being direct and being rude. It’s all in your tone of voice; you want to sound prompt and professional, not annoyed by the fact he or she did not answer the phone.
  5. End the voicemail strong. Prospects are busy. Asking them to “call you back when they have a moment” places you at the bottom of the “never-ending pile.” This leads to your voicemail being forgotten and/or ignored. Asking them to call you as soon as they get the message shows urgency and gives them that extra push to hit redial.

To learn more about how to prepare for the best cold call of your life, watch our webinar, “Cold Call Preparation.  Get IT Right!” onDemand.

Vorsight goal is to arm talented sales professionals with real life tools, tips, tactics, techniques, and templates to successfully secure IT Sales meetings with senior executives.


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Henry Schuck
About the author

Henry Schuck

Henry Schuck is the CEO of DiscoverOrg, an 8-time Fortune 5000 company, which he co-founded at the age of 23. He has extensive experience managing the sales and marketing activities of fast-growing information technology data companies.