July 7th, 2015 | by
3 min read

It’s the first week of Q3 – congratulations to us all for making it (successfully) through Q2!

Usually we hone in on the hottest IT industry news out there. However, this week we’re going to switch gears briefly, and stress the importance of having access to the most up-to-date information possible – and how it can give your sales a strategy a huge boost.

We recently did an interview with DiscoverOrg CEO, Henry Schuck, who explained exactly what Sales Intelligence means. He states, “I could call 1,000 companies and try to engage with a really bland pitch, or I could call 10 where I know that they are in need of my service, who the decision maker is, the initiatives they’re working on, and what they’ve been researching online – my chances are much higher with those 10 than they would be calling through the 1,000”.

We want to see you turn those thousand calls into 10 direct calls, right to the targeted prospects who WANT to hear from you.  With DiscoverOrg’s Scoops you’re the first to know about upcoming projects, leadership moves, and spending initiatives at all of your target accounts.

In other words, you’re armed with the right information, at the right time, and with the industry’s most effective way to reach key decision makers directly.

Henry went on to say, “Sales Intelligence allows you to know who your next most likely buyer is, and how to get ahold of them”.

Let’s show you who your next most likely buyer could be.


New Relic has recently promoted Yvonne Wassenaar from Senior VP, Operations to the newly-created Chief Information Officer (CIO) role. The company has indicated plans to develop a data strategy and optimize the company’s current internal technology platforms to support anticipated business growth. Sources have also indicated that New Relic has an increased interest toward IT infrastructure initiatives over the next six months that will support the enhancement of the company’s data center operations.

MultiCare Health System recently named Robert Biernbaum as the new CIO. Previously, Biernbaum worked with Rochester Regional Health System as Vice President and Chief Medical Information Officer. The organization is planning IT initiatives related to information security architecture transformation. MultiCare Health System is planning to develop an enterprise integration strategy that will support the integration of applications into the organization’s business-critical systems. Additional sources indicate that the company has an increased interest toward data extraction and validation initiatives to support the organization’s improvement efforts.

TD Bank Financial Group has recently named Bruce Mitchell as Senior VP & Chief Information Officer, North American Credit Cards & Merchant. The company is also planning to identify required authentication and security requirements for projects related to wireless networking. Also, TD Bank is planning efforts across wireless network solutions including wireless infrastructure 802.11 access points and controllers, RF design, and end-point connectivity. They are also in the midst of piloting the capabilities of Apache Hadoop-based big data analytics as a tool to detect money laundering and fraud.


Starbucks is currently implementing IT architecture-based initiatives related to Application Programming Interface (API) development that will enable web and mobile capabilities aimed at spearheading the company’s ongoing growth. The company is also in the midst of several mobile engineering initiatives, including the launch of delivery and mobile order & pay services.

The global coffee roasting giant will also be evaluating solutions, within the next six to 12 months, that support mobile applications and cloud-based IT projects.  They are planning multiple IT initiatives related to the implementation and procurement of IT infrastructure in an effort to increase standardization and cost effectiveness. The company recently experienced challenges related to a point-of-sale (POS) outages at company operated stores in the U.S. and Canada, which was caused by a daily system refresh.

Sources have indicated that Sephora USA plans to expand the IT department by 40% in the next year. Sources have also indicated plans toward the implementation of a new Sephora Mobile platform. The company is planning initiatives related to the integration of metadata throughout the company’s tool suite to support the development of a metadata repository.

Sephora recently partnered with Vector Security to provide support to loss prevention initiatives that require technological upgrades throughout retail stores. They are also currently in the midst of migrating stores to IP cameras with hybrid digital video recorders (DVRs) as part of the company’s loss prevention initiatives.

Dot Foods have indicated upcoming plans for IT projects related to the relocation of the company’s data center. They will begin implementing a mobile device management (MDM) solution in the near future, with a strong interest in server consolidation-related IT projects.

The company is also planning large IT projects surrounding cloud storage, flash storage, and disaster recovery. They are planning to invest between $500k and $750K to support efforts across cloud, mobility, web applications, and Bring Your Own Device (BYOD). Dot Foods is expected to start evaluating solutions and vendors within the next 1-3 months.

Research shows that the first vendor to contact a buyer wins the business over 70% of the time. With access to the most up-to-date information on your prospect accounts (and verified contact information) you are well on your way to being the first vendor to reach out. And, we think you’ll like being a part of that 70%.

About the author

McKenzie Ingram

McKenzie has a background in communications and non-profit sector.