Latest IT Leadership Changes & Projects

DiscoverOrg Sales Intelligence | Using Triggers for Prospecting

We know you’re ready to get your long weekend started, but there’s still two more days until we get to watch football and eat to our heart’s content. If you’re in the office (we are too!) make sure that you’re spending your time connecting with prospects who are the most likely to buy your product or service.

One of the best ways to know if a company is ready and willing to purchase your services is to understand their current pain points and initiatives. For example, if a company recently suffered from a major security breach, it’s likely that they’re going to evaluate information security solutions in very short order!

DiscoverOrg’s Triggers show what pain points, leadership moves, and initiatives an organization is currently experiencing. Triggers are primed selling opportunities, indicating that a prospect is ready, willing, and able to purchase. If you have only a few hours this week to make your prospecting calls, find prospects are who are most likely to be receptive to your call.

Below is a sample of Triggers that our in-house research team uncovered this week.

THESE COMPANIES ALL STARTED BIG INITIATIVES:

Google has announced its acquisition of an enterprise development platform startup, Bebop. Google is planning to incorporate the business into its new integrated enterprise cloud business. Details of the deal have not been disclosed. Google is planning to develop dedicated and consolidated engineering, marketing, sales, and product teams to support the creation of the company’s integrated enterprise cloud business. Sources have indicated plans to invest in building data storage and processing facilities in Europe to reduce the need for data transfer to the United States and support the recent decision by the European Court of Justice that ruled the U.S.-Europe Safe Harbor Agreement invalid, requiring companies to process data about European citizens on European soil.

Wal-Mart is testing the use of facial recognition software to support loss prevention efforts by scanning shoppers as they enter the store and cross referencing the images with a database of alleged shoplifters. Associates would then be alerted to the potential risk on their mobile devices. Wal-Mart has partnered with FaceFirst to support this initiative. Sources have also indicated that the company has set a strategic plan to increase sales over the next three years by focusing on US based and eCommerce markets. The company is planning to invest approximately $900 million this year and $1.1 billion next year in eCommerce and digital initiatives.

Sources have indicated that Gold’s Gym International has shown interest towards RBA to support upcoming IT projects focused on collaboration efforts. The company is planning to invest between $250,000 and $500,000 towards these initiatives. Gold’s Gym International is planning to leverage contract talent to support these efforts. The organization is planning to leverage contracted talent to support upcoming initiatives focused on reporting platforms and self-service solutions. The company is planning to invest up to $750,000 and is interested towards Microsoft solutions to support these efforts.

THESE COMPANIES ALL HAD HUGE LEADERSHIP CHANGES:

EMC Corporation recently promoted Narayan (KK) Krishnakumar from Chief IT Architect to the role of Senior VP, Adaptive IT & Chief IT Architect. EMC and VMware’s cloud computing units will be reorganized into a new unit that combines both with Virtustream, a cloud software and services provider acquired by EMC in a $1.2 billion deal earlier this year. EMC and VMware will share 50-50 ownership of the new unit operating under the name Virtustream. In October of this year, EMC entered an agreement for acquisition by Dell Inc. for a total of approximately $67 billion in cash and stock. The transaction is expected to close by Q2 or Q3 of Dell’s fiscal year.

Los Angeles World Airports has appointed Anson Fong to Acting Chief Information Security Officer. Fong has succeeded Bob Cheong, who recently left the company. The company is currently seeking a permanent replacement for the position. Los Angeles World Airports is considering the implementation of fiber cable connectivity capabilities between LAX, LAFD, LAWA Department Operations Center (DOC) and City Emergency Operations Center (EOC) in 2016.

Brinker International has promoted Steven Klohn from Vice President, Infrastructure to Chief Technology Officer. The organization has indicated an increased focus toward IT initiatives related to digital integrations and digital guest experiences and is planning to create multi-year roadmaps to support these efforts. Brinker International is planning IT initiatives related to the development and implementation of an enterprise transaction integration system leveraging TIBCO software.

Once you’ve identified an opportunity that fits your target market, we’ll help you identify all key decision makers (and how to get in touch with them directly) so that you can get the conversation in motion, and be on your way to eating turkey!

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McKenzie has a background in communications and non-profit sector. ..read more