September 30th, 2014 | by
2 min read

Last week Mondelez International announced the promotion of 25-year marketing veteran, Dana Anderson to Chief Marketing Officer where she will be responsible for the oversight of advertising, media and marketing for the company.  Anderson absorbs the role following the July departure of Mary Beth West, who left the company following a major corporate restructure. During this reorganization Mark Clouse was also named Chief Growth Officer, a newly created role.

Snacking Empire

“Dana is the ideal leader to be our new Chief Marketing Officer. As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways,” said Clouse, “Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies.”

Mondelez International, known for its famous portfolio of cookie, cracker, candy and gum brands, emerged after the split of Kraft Foods in 2012. Selling in 150+ countries, the snacking giant reported revenue of over $35 billion in 2013.

Marketing Industry Leader

Beginning her career at Young & Rubicam, Anderson has a wealth of marketing, advertising and leadership experience. Before joining Kraft Foods as SVP of Marketing Communication and Strategy in 2012, Anderson served in a variety of high-powered roles including CEO of Foote, Cone & Belding, Chicago, and President and CEO at DDB Chicago. In her new role, Anderson will oversee Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital Communications for the company’s entire portfolio of brands.

Anderson was recently identified as one of the “100 Most Influential Women in Advertising” by Ad Age. In 2001, Anderson received the award for “Advertising Woman of the Year” from the Chicago Advertising Federation, and in November of this year the Advertising Club of New York will honor Anderson as “Advertising Person of the Year”.

CMO and CIO Working Together

Over the past few years we’ve seen an ever changing dynamic between the CMO and the CIO within large companies. Recently, we’ve seen their priorities and goals continue to converge, and departments beginning to overlap and collaborate. Accenture found in a 2014 survey that both top IT and marketing execs agree on the top five Marketing IT priorities: customer experience, customer analytics, social media, corporate website, and other web application development.

As Mondelez International looks towards Q3 and beyond, DiscoverOrg analysts have noted the company’s interest in leveraging new technologies to deliver omnichannel marketing initiatives. What does this mean for you? If you’re selling into either the IT or Marketing department, you’ll need to incorporate decision makers from both sides. DiscoverOrg’s new Marketing Database profiles entire Marketing departments, helping you know who to loop in from the very beginning. Start your sales cycle strong by having all your decision makers on the same page.

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About the author

Henry Schuck

Henry Schuck is the CEO of DiscoverOrg, a 7-time Fortune 5000 company, which he co-founded at the age of 23. He has extensive experience managing the sales and marketing activities of fast-growing information technology data companies.