March 25th, 2015 | by
1 min read

Nancy Nardin is the founder and President of Smart Selling Tools, which is dedicated to helping marketers and sellers apply process and technology to drive revenue.

Sales teams are said to average only 35% of their time actually selling – but what does that mean? Where does the other 65% go? If sales people are working on tasks that are necessary to close deals, is that non-selling? That may not be the most clear of distinctions, but there is plenty of room for improvement in terms of reducing waste and increasing effectiveness in the sales cycle.

In her blog post, nationally recognized thought leader Nancy Nardin categorizes seven activities that waste time and weigh down sales teams in less than optimal productivity. And she gives tips on how to reduce the burden these tasks place on sales effectiveness. Among them:

Read here for some great pointers for cleaning the @#%! out of your sales process.

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About the author


Lisa has a background in international business and over 15 years of technology marketing and she helps to develop strategies to enable a successful sales effort.