The DiscoverOrg Blog

Social Media Sales DiscoverOrg

Why Cold Calling Isn’t Dead – and Other Myths Debunked!

By Mike Brooks, Myth Number One: Cold Calling is Dead A few years ago, when social media and social selling came out (sales 2.0 they called it), there was an almost euphoric sense that spread among the sales community because everyone suddenly hoped (and, some still hold out the hope), that the worse part of

Lead Generation DiscoverOrg

3 Tools to Build Sales Momentum: Using a Complete Lead Generation System

You are just setting off on an exciting road trip. The car is packed, the kids are buckled, the GPS is programmed – you are off! But wait! No one fueled up! Without fuel, you won’t get very far. Anything that slows you down is frustrating and can make it difficult to recapture your energy

Leadership DiscoverOrg

IT Industry Alert: Starwood Hotels Names New Chief Information Officer

Last week Starwood Hotels announced the appointment of IT industry leader Martha Poulter as Executive Vice President and Chief Information Officer. She replaces Roger Berry, current CIO, who will stay with the company and take an advisory role until the end of the year. Poulter will begin her tenure on June 23. “As we transform

Outbound Email Marketing DiscoverOrg

Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. Without an understanding of these strategic methods for

Leadership DiscoverOrg

IT Industry Alert: Franklin Electric Names Julie Scheck Freigang as New CIO

Last week global water and fueling systems provider, Franklin Electric, named Julie Scheck Freigang as Chief Information Officer. Freigang, known for her more than 20 years of business and IT industry leadership experience, will be responsible for all aspects of the company’s IT infrastructure, projects and processes. She will report directly to Gregg Sengstack, Franklin

Leadership DiscoverOrg

Rite Aid Names IT Industry Leader Matt Lynch as CIO

Last week Fortune 500 drugstore Rite Aid reportedly named IT industry leader Matt Lynch as its Senior Vice President and Chief Information Officer. Lynch will be responsible for the company’s technology and information operations, including: Computer Systems Networks Telecom Data Security Lynch will report to Frank Vitrano who serves as the company’s Senior Executive Vice

Tradeshow ROI DiscoverOrg

Sales Strategies for Maximizing Your Tradeshow ROI

Tradeshows can be exciting events – a lot of people, a lot of entertainment, a lot of exposure, a lot of parties. They can also cost a lot of money for little return if you choose to focus solely on what happens on the show floor. So often, exhibitors miss the tremendous potential in these events by focusing on how big and flashy their booth looks and what giveaway will lure in the largest number of people. However, if you focus your sales strategy on what happens before and after the show just as much (or more) than what happens at the show, tradeshows can bring your organization invaluable face-to-face meetings with targeted prospects – resulting in larger returns and shorter sales cycles.

Leadership DiscoverOrg

IT Industry Alert: PetSmart Taps Hallmark’s Michael Goodwin as New CIO

Last week PetSmart named IT industry leader Michael Goodwin as its new CIO replacing Sharon Hart who served as interim CIO following Don Beaver’s retirement earlier this year. The change will be effective June 2nd, 2014. Hallmark has not yet publicly announced who will replace Goodwin as he transitions out of the company. IT Industry

Leadership DiscoverOrg

Healthcare IT Industry Alert: Baptist Health Names Bensema Chief Information Officer

This week, Louisville –based Baptist Health named IT industry leader Dr. David Bensema as its new Chief Information Officer. He will be responsible for leading and developing the information technology structures for the seven acute-care hospitals. Prior to his new position, Bensema served as Chief Medical Information Officer for Baptist Health since July, 2013. He

Leadership DiscoverOrg

Big Moves for March – The Top 5 IT Industry Leadership Moves

March was a great month for IT leadership moves across the United States, with new CIOs, CISOs and VPs being named at some of the largest and most recognizable companies. Let’s take a moment to recap. In response to multiple highly publicized information security instances, Yahoo! has named NSA opponent, Alex Stamos to fill the

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© 2017 DiscoverOrg, All Rights Reserved