Q2 2017 Technology Pain & Spending Trends: Storage

August 14th, 2017 | by

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand where business pains still lie.

Right now, there is time for companies to purchase products and services that can still impact their 2017 numbers.

As we did in Q1, DiscoverOrg wanted a better understanding of the tech landscape in Q2 2017: where companies and organizations are feeling pain and where technology budget dollars are being spent. So, our Research Department conducted multiple technology category-themed surveys in Marketing, Business Intelligence, Enterprise Applications, Network, Storage, and Security. We asked business professionals who work in these sectors at companies spanning all different industries, sizes, and revenue bands, to indicate the pains they experienced as well as any new spending (as opposed to maintenance or recurring spending) made throughout April, May, and June of this year.

Q2 2017 Storage Trends

Top 5 Storage Pains

  1. Data Growth Outpacing Storage Capacity (-16% YoY) — The collection of data has grown exponentially and businesses are having trouble keeping up with the storage needed to hold it all. Cloud storage is easy to obtain (which most likely explains the drop in percentage of businesses experiencing pain here). However not all companies have migrated to the cloud and are experiencing pain in this area.
  2. Lack of Integration between Disparate Storage Platforms (-1% YoY) — When data is stored in multiple locations, it becomes difficult to maintain. Things like file sharing becomes time-consuming, takes up more storage, and decreases productivity.
  3. Virtual Machine and Cloud Provisioning Complexity (-2% YoY) — While the cloud makes some aspects of business easier, there are still pains when it comes to the complexity of Cloud Provisioning and managing virtual services, particularly for those new to the cloud. There are many components that must be considered such as memory size, disk space size, operating system, speed of CPU and more. On top of that, cost can easily fluctuate depending on demand.
  4. Slow Data Recovery Time (-10% YoY) — As it becomes easier and cheaper to save and backup data a new problem has surfaced, the time it takes to recover the data. Adding to the slowness is the time it now takes to find that data that needs to be recovered.
  5. Need a Reliable Backup/Archiving/Recovery Solution (-7% YoY) — With hacks and breaches becoming a harsh reality of the business world, businesses must ensure they not only protect their data, but have a safety net in the form of a reliable Backup/Archiving/Recovery solution. A massive loss of data could devastate an organization.

Additional Info to Note — Almost every pain regarding storage has decreased year over year, some significantly, such as a 16% drop in data growth outpacing storage. This could be due to the migration to the cloud as it mitigates many storage pains.

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Top 5 Storage Spends

  1. Cloud Storage (+3% YoY) — Businesses gather more and more data in an effort to make better decisions and accurate forecasting. As they move to the cloud which is easy to acquire and includes backup and easy data access, the amount of storage needed only grows.
  2. Cloud Management (+3% YoY) — Cloud management becomes important as businesses adopt the cloud and put much of their sensitive and critical data in cloud storage.
  3. Big Data Initiatives (-8% YoY) — In order for Big Data Initiatives to be successful, the storage of all that information requires the right capacity and ability to keep latency at a low level in order for analysts to extract valuable insights from the data. Many organizations are trading the usual large upfront investments in storage for the flexible, pay-as-you go structure of the cloud.
  4. Hyper-Converged Infrastructure Solutions (-5% YoY) — HCI virtualizes components of the traditional hardware defined systems. It is more cost effective, reduces storage, and is scalable, while also making it easier for data to be restored if lost or corrupted.
  5. Data Protection/Replication/Backup Software (-8% YoY) — All of the security breaches and hacks have caused many businesses to take a look at how they currently protect their data. In the case of malware, corruption, or a phishing scam, companies need to make sure they have reliable software for Protection/Replication/Backup.

Additional Info to Note — While still remaining a top 5 most common storage spend among businesses, the number investing in Big Data Initiatives, HCI, and Data Protection/Replication/Backup Software dropped quite a bit year over year. More businesses are focusing budget dollars on the cloud.


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