April 15th, 2016 | by

They say “change is the only constant” and that couldn’t be more true than at DiscoverOrg. We constantly strive to be better, faster, stronger – not only as individuals, but also by delivering more value to our customers through a more comprehensive sales intelligence solution that touts improved performance aimed at exceptional user experience. And, just in case you missed it, we’ve been pretty busy doing just that.

As the dust has settled on the whirlwind that was the first quarter here at DiscoverOrg, I thought I would pause (for barely a moment) to celebrate and reflect on our latest improvements… before raising the bar yet again.

Overhauled Solution

The platform itself needed not only a facelift, but a complete overhaul of the underlying foundation in order to be primed for the growth ahead. At the core of the newly designed solution is superior search functionality with dramatic improvements on how we manage and present our data to users. Now, multi-criteria searches can be done across the entire database in one view with results loading almost instantaneously as additional filters are selected. Users have already lauded this new unified search grid as well as the improved site speed as the most significant improvements.

Bottom Line: Find the contacts and opportunities that you are looking for faster and easier.

Expanded Coverage

In addition to the IT, Finance, Marketing, Engineering and Product Development departments, we now profile the teams responsible for product development and engineering in our recently-launched Technology, Engineering, Design and Development (or what we just call TEDD) dataset. This includes contacts, such as Data Scientist, VP of Software Engineering, Director of Product, and the departments that work on consumer-facing external technologies, products or services, such as software-hardware development. Customers can now access the teams that are behind the development of web applications like Ancestry.com and CareerBuilder as well as in the manufacturing space focused on Machine-to-Machine (M2M) communication via the Internet of Things (IoT).

Bottom Line: Get after the ever-elusive CTO at your target accounts.

Improved Functionality

With the release of our new platform, our DiscoverOrg for Google Chrome also received a new facelift and speed enhancements. The tool allows users to obtain sales intelligence on a contact or company while browsing online without having to be in to the DiscoverOrg platform.

Our DiscoverOrg CRM Application – Salesforce® Edition went through a significant upgrade as well, making it Lightning-compatible and lightning-fast. Improved search functionality continues to be the theme with the new ability to re-sort search results, directly add contacts and companies to campaigns, and the addition of contact photos.

Last year, we introduced our predictive analytics solution, OppAlerts, which identifies prime selling opportunities based off of a prospects’ online content consumption. This functionality is now fully integrated into the main platform, reducing time-to-contact and streamlining workflows.

Bottom Line: Time is money, right? We’re just trying to save you some.

New Strategic Partnerships

Providing enhanced functionality and value to our customers shouldn’t involve re-inventing the wheel. Partnering with our long-time friends at HGData®, we have been able to dramatically increase the number of technology-installation filters available for companies profiled, improving our customers ability to identify opportunities for competitive displacement, strategic technology integrations, and upsell campaigns.

Bottom Line: Honing in on your targets just improves your aim.

Additional Integrations

Our data becomes even more useful when sales and marketing professionals can access it from within the tools and platforms they use for prospecting and nurturing relationships. So far this year, we have added Act-On and Pardot® to our Marketing Automation integrations, allowing users to build lists and identify contacts from within DiscoverOrg and push that data directly to these systems.

In addition, with the increasing number of tools now available to support the SDR role, we introduced our first integration with a sales development solution, Salesloft. Now, the verified email addresses and direct-dial phone numbers of DiscoverOrg can be used to improve the performance of SDRs email and dialing cadences.

Bottom Line: Our data + Your tools = Just awesome.

Deeper Commitment to our Customers

With our customers’ success in mind, we launched our comprehensive Education Portal – designed to not only help users quickly leverage the features and functions of the DiscoverOrg platform, but to also become better at their trade. Users will be exposed to best practices and role-based use cases of strategic prospecting through Instructor Lead Training sessions and eLearning modules.

Bottom Line: Your success is our success. Period.

I didn’t even mention the recent injection of funding from Tier 1 investors that we received earlier this year to further our ability to raise the bar across the board.

Whew! No wonder we’re tired.

Here is the best part though: we’re not done. Over the next few months, we will be introducing more integrations with popular sales and marketing tools, new datasets, expanded global coverage, additional training, and even more functionality to help sales reps and marketers raise the bar on their ability to grow pipeline and revenue.

Cheers to Q2!

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About the author

DeAnn Poe

As the Vice President of Marketing at DiscoverOrg, DeAnn and her team are responsible for sourcing 50% of the company’s pipeline and revenue through inbound and outbound demand gen programs. DeAnn has over 15 years of experience serving in Demand Gen and MarComm functions at software companies across a variety of verticals. DeAnn holds a bachelor’s degree in Business Administration from California State University, San Marcos. She is Inbound Marketing certified, a Certified Trade Show Marketer (CTSM), and a 2017 Marketo Revvie Award finalist.