June 9th, 2014 | by

By Mike Brooks, www.MrInsideSales.com

Social Media and the sales environment of “Sales 2.5” was supposed to make selling easier.  Just get the right connections on LinkedIn, join the right groups on social sites, present yourself as the thought leader in your industry, and viola – instant success.  No more cold calling, all your emails returned, and suddenly your LinkedIn group has thousands of members who are buying from you and sending you referrals….  Well, how’s that working for you so far?

If you’re still struggling to figure out a way to actually make the promise of social media become a reality for your everyday results, then you’ll need to learn a few tricks of the trade when it comes to social media selling.  Here are four tips you can begin using right away:

Learn how to Combine the New Rules of Social Media, with the Old Rules of Proven Selling Techniques to Maximize Sales!  Join Us for “Sales 2.5” the Webinar Event of 2014!

Tip Number One: Cold Calling is NOT dead.  Perhaps nothing made sales reps more happy as the promise that you’d never have to cold call again now that you had all those wonderful, warm connections, referrals and call ins from your social activity.  If you’re in sales, then you know that isn’t true, and, moreover, you know that learning how to use the phone effectively to reach out and make a connection with someone is even more important today.

So your first tip is to – Keep Calling!  But learn how to adjust your calling so it’s more in alignment with the theme of social media – meaning, make your cold calls warm, inviting, educational.  Instead of calling to talk at someone, learn to make a connection and speak with them instead.  In other words, you need to learn the New Rules to Cold Calling…

If you’d like to learn these New Rules, then sign up to attend the no-cost Webinar Event of the Year, “Sales 2.5: Combing the New Tools with the Old Rules to Maximize Sales”  Click Here to Learn More.

Tip Number Two: Stop Sending an Email that Looks and Sounds Like Everyone Else’s

The reason you’re not getting a response from your emails is probably because you’re still sending out the same old emails that look and feel like everyone else’s.   And that is just going to get you the same response as everyone else’s:  Little to no response!

If you would like to know how to stand out from your competition, accelerate relationships, Wake-Up silent prospects and actually get clients excited to work with you, then you’ll want to Join Us on Wednesday, June 18th as Andy Horner shares with you the New Tool of Email in the Age of Social Media!  This could be the most important hour you spend This Year!

Tip Number Three: Stop Using LinkedIn as a Place to Post Your Resume

Question for you: How many deals, actual sales, have you gotten from LinkedIn?  If your answer is, “Not many,” then you are probably making the mistakes MOST of your competition is making…  For example: If you’re trying to join groups and participate like everyone else, then you’ll get lost just like everyone else.  If you’re building your profile like a resume, then it will get treated like a resume (thrown away!).

If you’d like to learn the REAL way to get leads and sales using LinkedIn, then you absolutely MUST attend Erik Luhrs’ session on LinkedIn in the Webinar Series Event of the Year – Sales 2.5.  Erik will be addressing all these issues and a whole lot more on Tuesday, June 17thClick Here to learn more

Tip Number Four: Harness the Power of Webinars to Truly Be a Subject Matter Expert

Social Media is all about putting you in front of your target audience and positioning you as a subject matter expert.  And webinars are one of the best ways to do this.  So, the question is: How many webinars have you, as a sales professional, put together and successfully run?  Once again, if your answer is, “Not many,” then once again, I’ve got good news for you!

Once you learn the right technology (easy, fast and inexpensive), you can create what is known as “evergreen” webinars that run on demand and still have the look and feel of a new and live webinar.  This means you can be in front of hundreds of potential clients 24/7 without having to do anything (except creating it to begin with).

If you’d like to know how your competition is using the power of webinars to introduce, educate and win new clients, then you MUST attend Joel Peterson’s powerful and career changing webinar: “How To Leverage The Power Of Webinars To Increase Sales, Attract New Loyal Customers, And Save Time,” on Thursday, June 19th at 1pm Eastern.  Register Here

I have collected the top experts in their fields to help you Maximize Sales by combining the New Rules (of social media) with the Old Rules (traditional, proven sales and marketing techniques) to help finally make more sales in today’s sales environment.

So Join Us the week of June 16th, for “Sales 2.5: Combining the New Tools with the Old Rules to Maximize Sales.”  After these four webinars, you will finally have the pieces you need to solve the Social Media Selling puzzle.

Also, make sure and visit the landing page for special offers from our sponsors: VanillaSoft, Discoverorg.com and Salesgravy.com!

About the author

Henry Schuck

Henry Schuck is the CEO of DiscoverOrg, a 7-time Fortune 5000 company, which he co-founded at the age of 23. He has extensive experience managing the sales and marketing activities of fast-growing information technology data companies.