May 2nd, 2017 | by

And we’re off in 2017.

A new year. A new start.

Many budgets have been replenished and the strategic business spending has commenced. With one quarter already behind us, DiscoverOrg wanted a better understanding of the tech landscape in Q1 2017. So we conducted multiple technology sector-themed surveys in Marketing, Business Intelligence, Enterprise Applications, Network, Storage, and Security. We asked business professionals who work at companies spanning all different industries, sizes, and revenue bands to indicate the pains they experienced as well as any new (as opposed to maintenance) spending made throughout January, February, and March of this year.


Top 5 Marketing Pains:

  1. Inaccurate Data
  2. Inconsistent, multi-channel customer experience
  3. Tracking digital marketing/advertising efforts
  4. Lack of engagement with content
  5. Effectiveness of email marketing efforts

Top 5 Marketing Spending:

  1. Digital advertising solutions
  2. Content management solutions
  3. Customer experience solutions
  4. CRM software
  5. Lead generation solutions

 Top 5 Business Intelligence Pains:

  1. Increase in unstructured data
  2. Backlog of report generation for managers
  3. Time and cost of managing data sprawl
  4. Data security/compliance issues
  5. Lack of real-time view into critical data

Top 5 Business Intelligence Spending:

  1. Cloud-based BI and Analytics
  2. Predictive and Statistical Analytics
  3. Data Warehousing Platforms
  4. Embedded BI Solutions
  5. Mobile BI and Analytics

Top 5 Enterprise Applications Pains:

  1. Complex enterprise app portfolio
  2. No auto software testing across the development lifecycle
  3. Maintenance of legacy business process apps
  4. Integration of enterprise apps and databases
  5. No automated application/infrastructure delivery

Top 5 Enterprise Applications Spending:

  1. Mobile Applications
  2. Business Intelligence/Analytics Tools
  3. Application Development Tools
  4. Platform-as-a-Service (PaaS)
  5. Application Integration Solutions

Top 5 Network Pains:

  1. Analyzing network behavior for incident detection
  2. Inability to monitor/manage network performance
  3. Users report slow access to data
  4. Excessive latency in applications
  5. File-sharing service limitations

Top 5 Network Spending:

  1. Wireless Network Hardware
  2. Network Hardware (Wired)
  3. Collaboration Tools
  4. Network Security Solutions
  5. Telecom/VoIP

 Top 5 Security Pains:

  1. Getting actionable intel from large volumes of security alerts
  2. Threat visibility into network, security devices, and data
  3. Securing, managing, and monitoring third-party application usage
  4. Storage/transfer of sensitive data in the public cloud
  5. No in-house talent to manage complex security environment

Top 5 Security Spends:

  1. Cloud-Based Security Solutions
  2. Governance, Risk, and Compliance
  3. Web Application Security
  4. Next-Generation Firewalls
  5. Data Loss Prevention/Protection



About the author