Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center?

With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. With the right strategy, you can begin working your leads and closing deals before you even get on the plane.

Instead of reading a two-page description of what the most effective strategies are, I want you to watch a short, 45-minute webinar that shows successful trade show strategy, messaging, cadence, and methods that increase conversions. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks? Timing is everything!

DiscoverOrg’s VP of Sales, Steve Bryerton will present one of our highest attended webinars, Maximize Your Tradeshow ROI. Even if you can’t make the May 10th broadcast at 10am PT, register anyway because you will receive the recording.

Gain further insights prior to the webinar and read a detailed approach before and after these events in this article written by Head of Marketing, DeAnn Poe. It goes in-depth on the topics of targeting, promotion and cleaning up your lead data.

If you want to dive in to staffing, giveaways and other on-site related items, our CEO Henry Schuck delivers 10 keys in his blog, “Keys to Tradeshow ROI: 10 Strategies to Maximize Your Return.”

Even if you walk away and only implement two or three of these strategies, you are sure to gain not only efficiency but a much bigger ROI.

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Verified phone numbers and emails—straight to the decision maker.



Contact data and scoops for the right buyer — at the right time.


About the author

Linda St. John

Linda transitioned from a background in account management and data analysis, to online and live corporate event planning in 2010. Her wide experience planning events for legal education conferences, software companies and publication firms allows her to quickly develop a plan for success and step in to execute any task that may arise. Originally from the Seattle area, she currently lives in Vancouver and enjoys exploring the pacific northwest with her three children and traveling.