May 26th, 2015 | by
4 min read

It may have been a holiday for some of us, but many companies were busy making massive changes over the last week!

These changes are what we refer to as Triggers. Scoops are business activities, which signal that a prospect account is ready, willing and able to buy. These signal prime opportunities for when sales professionals should reach out to their target accounts because they are MOST likely to purchase. Research shows that the first vendor to contact a buyer wins the business over 70% of the time. Having access to insider information can help you leverage better conversations, set more demos, and close more deals.

Customers of DiscoverOrg are the first to know about these Scoops within the Technical, Sales & Marketing, Finance, and HR departments of Fortune Ranked, Mid-Sized, and SME companies in North America & Europe. Below you can check out a few of the major events that happened in the last week.

These Companies All Had Huge Leadership Changes:

DiscoverOrg Scoops | New CIO at Yahoo! Yahoo! has promoted Laurie Mann from Senior VP, Search Products to the role of Chief Information Officer following the recent departure of Mike Kail. Yahoo recently went live with the company’s second data center in Lockport, NY known as the Yahoo Computing Coop. The company announced the $170 million project in December of 2013. The company is planning to develop custom content personalization tools and improve its ad targeting initiatives.

DiscoverOrg Scoops | P.F. Chang's New CIO P.F. Chang’s recently named Ed Mitzel as Chief Information Officer, filling the role that is currently held by Gerald Gluscic. Gluscic will be staying with the company to assist with the CIO transition before retiring in August 2015. The company is planning to implement new analytics functionalities to support social media strategies. Sources have indicated an interest in the evaluation of prediction and modeling solutions to enhance customer insights and improve marketing efforts.

DiscoverOrg Scoops | New CISO at BNY Mellon Christopher Hall has joined BNY Mellon as Deputy Chief Information Security Officer. In this role, Hall will be responsible for leading the company’s global cyber security strategy. Sources have indicated that the organization is likely to invest in predictive analytics tools within the next 1-3 years to support marketing campaign metric improvements, lead quality, new lead identification, and MQL to SQL. BNY Mellow recently migrated Symantec Altiris packages to Microsoft Service Center Configuration Manager (SCCM) 2012 for over 500 applications. 

These Companies All Started Big Initiatives:

DiscoverOrg Scoops | New IT Initiatives at Expedia Sources have indicated that Expedia plans to develop and implement a risk mitigation plan for the corporation’s voice and data infrastructure. The company plans to expand and improve the corporation’s global telecommunication infrastructure that supports voice systems, voice mails, and contact center operations. Expedia plans to fill five Software Dev Engineer II positions to support the company’s development initiatives with mobile applications, web based applications, and advertising technology.

DiscoverOrg REal Time Scoops | New IT Initiatives at Moda HealthModa Health is planning projects around mobility and application initiatives, including mobile device management, BYOD, mobile security, web apps, and cloud. The company is currently evaluating IBM for these efforts. Sources have indicated plans for IT initiatives related to digital transformation. Moda Health is in the midst of developing and improving the company’s website and web-based applications leveraging existing content management system (CMS) solutions.

DiscoverOrg Scoops | New IT Initiates at Alcoa Alcoa has indicated interest in the evaluation and use of new business intelligence tools to support ad-hoc reporting efforts within Alcoa Howmet. The company is in the midst of several IS initiatives within Alcoa Howmet, including the conversion of Visual Basic Applications to .Net and the integration of Microsoft SharePoint into .Net applications. Alcoa is planning to implement Oracle ERP solutions to support upcoming company expansion plans. They are planning to invest approximately $1-3 million towards virtualization and data analytics focused IT projects. The company is expected to begin evaluating solutions including Oracle, Microsoft, Hortonworks, IBM,, and Cloudera within 6-12 months.

We know there’s only so much time in the day – don’t spend it researching. Especially with this shortened work week; let us do it for you. Focus on identifying these primed opportunities and using our verified contact information to get in touch directly with decision makers. Focus your prospecting time on generating organic, relevant conversations with your prospects about their needs, wants, and current initiatives.

About the author

McKenzie Ingram

McKenzie has a background in communications and non-profit sector.