Account-Based Everything

A boy benefits from data proliferation

How Data Proliferation Evolves Sales and Marketing

Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.

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LeadMD partner DiscoverOrg ebook, the ultimate ABE catch

The Ultimate Catch eBook

We know sales and marketing are more effective when they work together, but account-based everything requires even broader involvement, alignment, and all hands on deck. The Ultimate Catch, an ebook from LeadMD, charts your course.

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dispel assumptions about sales intelligence data

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

Sales and marketing teams who buy into myths about data providers miss out on serious business value. Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence: Think Netscape vs. Google Chrome. Or In ‘n’ Out Burger vs. … any other burger.

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promise better data next gen metrics

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.

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Blind Intelemark A/B test proves Discoverorg's sales intelligence is more effective than DB Hoovers

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

After 260+ hours of phone calls, researchers had over 4x more success using DiscoverOrg data—with 15% fewer accounts. Here's the A/B test against one of our top competitors.

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Competition in sales to get the account is fierce

Growth Begins with Data—and Your Competitors Already Know It

For those who prefer data-driven decisions, who don’t think “we’ve always done it this way” is a good answer to anything—this is your time. Armed with sales intelligence, no account is untouchable (and your competitors already know it).

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Account-Based-Everything-Brandon-Redlinger-Engagio

Adapting an ABM Approach for Account-Based EVERYTHING

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. What does it all really mean? Are these just buzzwords to describe what we’ve always been doing?

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nancy Nardin Ansers What It Takes to Have High Growth

What Does it Take to Have High Revenue Growth: The Results Are In!

The devil or rather, the secret sauce, is in the detail. For instance, you might wonder, “just what are the hard things high growth companies do?”

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account based customer success

Account-Based Customer Success: The Refrain Remains the Same

What does it look like to implement Account-Based methods for Customer Success? While there are nuances, some traditional hurdles still apply.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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