Account-Based Marketing

Account-based marketing allows sales & marketing professionals to influence collective groups of decision-makers within an entire target account.

Marketers need better data management

Marketo Connector: Big Changes for a Favorite Data Management Tool

Our enhanced Marketo Append & Clean integration is about one thing: simplicity. You know that time you would have spent building and maintaining your database? Here’s your formal invitation to spend your time actually marketing instead.

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8 TED Talks All Sales People Should Watch

8 TED Talks All Salespeople Should Watch

We love the power of video to quench our thirst for knowledge and enlighten us in the field of sales. We’ve come across 8 TED talks that can do just that.

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Boost response rates role-based messages

How to Improve Response Rates with Account-Based Content

In B2B marketing, when you improve response rates, you tend to see better downstream results including: more qualified leads, more pipeline, and more deals won. But how do you achieve higher levels of engagement?

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LeadMD partner DiscoverOrg ebook, the ultimate ABE catch

The Ultimate Catch eBook

We know sales and marketing are more effective when they work together, but account-based everything requires even broader involvement, alignment, and all hands on deck. The Ultimate Catch, an ebook from LeadMD, charts your course.

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Start Your ABM Plan in 5 Steps

[VIDEO] 5 Steps to Kickstart Your Account-Based Marketing Plan Right Now

Analyze. Identify. Expand Intelligence. Rank Accounts. Engage. Succeed at #ABM. Repeat. Our CGO breaks down Account-Based Marketing into 5 simple steps that will launch your ABM plan in no time.

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Account-Based-Everything-Brandon-Redlinger-Engagio

Adapting an ABM Approach for Account-Based EVERYTHING

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. What does it all really mean? Are these just buzzwords to describe what we’ve always been doing?

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Storytelling in Account-Based Marketing

[VIDEO] The Role of Story in Account-Based Marketing

Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.

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ABM Data Visualization Tool by DiscoverOrg

Introducing AccountView by DiscoverOrg

AccountView is an interactive dashboard that enables sales and marketing teams to identify new prospects based on attributes of their best customers.

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account based customer success

Account-Based Customer Success: The Refrain Remains the Same

What does it look like to implement Account-Based methods for Customer Success? While there are nuances, some traditional hurdles still apply.

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Sales-Marketing-Technologies

Introducing the Glossary for Sales and Marketing Tech

This glossary is a vital tool to help you understand the concepts outlined in current and emerging technology platforms for sales and marketing.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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