Account-based marketing allows sales & marketing professionals to influence collective groups of decision-makers within an entire target account.
Recruiting is becoming more like sales and marketing. Yet, only a small number of corporate recruiters are leveraging tools to be more effective.Read full post
As seen in the Cloudera case study, Account-Based Selling works. Don’t miss the boat - get started with ABS in your organization today by using these tips.Read full post
Recently there’s been a lot of buzz about Account-Based Marketing (ABM) and also a lot of confusion. “It sounds a lot like outbound sales”, is something we’re hearing often. In a recent post, Sangram Vajre from Terminus responds to the three main statements below, made by Craig Rosenberg from TOPO, about Account-Based Marketing and exploresRead full post