Best Practices from the Industry

Learn the very latest in B2B sales and marketing best practices.

Are cold email campaigns spam?

The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.

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dispel assumptions about sales intelligence data

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

Sales and marketing teams who buy into myths about data providers miss out on serious business value. Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence: Think Netscape vs. Google Chrome. Or In ‘n’ Out Burger vs. … any other burger.

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promise better data next gen metrics

A New Generation of Marketing Metrics & the ROI of Better Data

B2B marketers are used to making the business case to justify a budget request (and occasionally to justify existence). Forward-thinking metrics for augmented data offerings are an easier sell. Here's the new set of benchmarks that consider long-term consequences on demand generation, MQLs, and sales.

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Unpacking loaded cost of sales intelligence

The Real Cost of List-Building: Buy or Build Your Own?

The real benefit of accurate sales intelligence, regardless of source, is time. Whether you buy a list or create one using in-house resources, sales teams should spend their time selling - not hunting down a phone number because of a transposed number or missing field.

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Account-based marketing strategy means hitting the target 95% of the time

An Independent Review of DiscoverOrg’s Data Accuracy Claims

"There’s lots of options,” says sales linguist Steve W. Martin. “It’s easy to pick the wrong data provider, as everyone makes the same claims." So he decided to test us. Here's what happened next:

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Start Your ABM Plan in 5 Steps

[VIDEO] 5 Steps to Kickstart Your Account-Based Marketing Plan Right Now

Analyze. Identify. Expand Intelligence. Rank Accounts. Engage. Succeed at #ABM. Repeat. Our CGO breaks down Account-Based Marketing into 5 simple steps that will launch your ABM plan in no time.

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Storytelling in Account-Based Marketing

[VIDEO] The Role of Story in Account-Based Marketing

Storytelling permeates our lives on multiple levels, but is often overlooked as a useful approach to account-based marketing. Great storytelling is essential and effective.

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What Inhibits Sales Team Growth

4 Sales Team Weaknesses that Inhibit Revenue Growth

Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game.

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nancy Nardin Ansers What It Takes to Have High Growth

What Does it Take to Have High Revenue Growth: The Results Are In!

The devil or rather, the secret sauce, is in the detail. For instance, you might wonder, “just what are the hard things high growth companies do?”

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fast company growth

Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things

What sets high-growth companies apart from the rest of the crowd? We dig into one of the key components. Hint: It's not as complicated as you think.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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