Best Practices from the Industry

Learn the very latest in B2B sales and marketing best practices.

dirty-data-bad-quality-is-expensive

Dirty Data Done Dirt Cheap

The problem is, sometimes things ARE too good to be true. It happens rarely, but just often enough that we think our turn is next, our number is sure to be next. And yet, businesses make risky investments every day in hopes of saving a few bucks. And when it fails to pay off, the cost of digging out of the hole usually far outweigh the more expensive option. That’s true of any investment, from cheap stocks, to cheap shoes, to cheap data.

Read full post
gdpr-regulations-european-union

Keep Calm and GDPR On: How Marketers Can Comply with GDPR

This post if for informational purposes only and not for the purpose of providing legal advice. You should contact your attorney to obtain advice with respect to any particular issue or problem. The views expressed are based solely upon DiscoverOrg’s interpretation of these regulations, do not purport to constitute official guidance, and may not be

Read full post
how to calculate total available market

2 Simple Ways to Calculate Total Addressable Market (and how it will impact sales!)

Total Addressable Market (TAM) is the total available opportunity for your product or services. It’s typically measured in terms of revenue, but can also be thought of as the total population of organizations that could become your customers. So how do you calculate Total Addressable Market? Our VP of Product Marketing demonstrates the two most popular methods: Bottom-Up and Top-Down.

Read full post
data dating advice valentines day

True Love or Bad Data? (Database Dating Advice for the Brokenhearted)

Dear DiscoverOrg, I’m ashamed to admit it, but my database is very small. I don’t use it very often because I know the information I’m looking for probably won’t be there. Everyone talks about “data integrity” and “data health” ... but I don’t even have enough data to worry about problems like that! Searching my database is not a satisfying experience. I don’t know how to grow my database. Is it too late for me?

Read full post

A Primer on GDPR and Marketing Data Protection Best Practices

Assuming GDPR applies to you, in order to process personal data, you need a lawful basis to do so. There are six different lawful ways to process personal data under the GDPR: (a) consent of the data subject; (b) performance of a contract; (c) compliance with a legal obligation; (d) protection of vital interests; (e) performance of a task in the public interest; (f) “legitimate interests”.

Read full post
what is email spam

What is Spam: The Truth about Cold Email

Sending unsolicited email to a commercial recipient in the United States is not illegal. However, email senders must follow rules when sending commercial email to recipients in the United States, starting with the CAN-SPAM Act.

Read full post

The Sales Kickoff Blueprint: Learning, Culture, Celebration

Somewhere between the stuffy boardroom of a local Best Western and a weekend of company-sanctioned debauchery in the woods ... is the perfect Sales Kickoff (SKO). Our objectives always fall into three buckets: 1) Loyalty, morale, bond; 2.) improve product knowledge; 3.) improve soft sales skills.

Read full post
most popular discoverorg blogs of 2017

Year-End Roundup: Top 10 Most Popular Blogs of 2017

If you spend a lot of time thinking about how to give that prospecting email a fresh spin, we’re right there with you. We’ve got the prospecting email down to a science. Try this email template, courtesy of Patrick Purvis, our Chief Revenue Officer: It’s short, sweet, and consistently gets a response rate of OVER 30%.

Read full post
Marketers re-target leads for better MQLs

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

Coupons might feel like a B2C move, but the same idea works as a re-marketing tactic for B2B companies as well. How about a free month of service, a free sample, or a limited-time discount? You can add urgency (“This offer expires in 24 hours!”) social proof (“Check out all these 5-star reviews!”), or a time-based discount.

Read full post

The Power of Sales Intelligence #2: Creating an Ideal Customer Profile

Marketers, what kind of leads did you earn with your last whitepaper or e-book? Were they the warm leads you needed? Were you lucky enough to reel in brand champions? Such success is rare.

Read full post
logo
© 2018 DiscoverOrg, All Rights Reserved
© 2018 DiscoverOrg, All Rights Reserved
logo