Best Practices from the Industry

Learn the very latest in B2B sales and marketing best practices.

Are You Trying to Complete the ABM Marathon – Before the ABM 5k?

You could easily spend months doing an in-depth statistical analysis of thousands of data points; but that might actually hamstring your efforts. In the fast-paced environment that surrounds sales and marketing, we must chart progress – not perfection.

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template: cold voicemail combined with email

Cold Voicemails Work … Just Not How You Expected

While voicemail alone does not yield callbacks, it has the ability to increase response rates by over 11% when paired properly with targeted emails, according to TOPO’s Sales Best Practices: Voicemail Builder report. For something that takes less than 30 seconds, it seems like a no brainer, right?

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business to business sales and marketing

B2B is Dead – Long Live B2P

B2P removes the barriers created by the B2B mentality by placing the emphasis back on what people really care about and the stories that drive us.

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8 TED Talks All Sales People Should Watch

8 TED Talks All Salespeople Should Watch

We love the power of video to quench our thirst for knowledge and enlighten us in the field of sales. We’ve come across 8 TED talks that can do just that.

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Don't get caught in a spam trap

How to Avoid the Spam Trap

To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider. That’s a great plan! … unless you want to generate new leads and increase sales:

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3 steps to create a value prop

[VIDEO] 4 Steps to Create a Winning Value Proposition

Value: You're defining it wrong. In these 4 steps, Justin Withers shows how to frame a winning value prop to address a real need. Convey value, close the sale.

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CIOs Selling Tips DiscoverOrg

Top 10 Do’s and Don’ts for Selling to CIOs

Imagine your inbox on an average Monday morning. Now quintuple it. Yeah, CIOs get a lot of email. One CIO said that over 50% of his inbox was communication from vendors! How can a great solution stand out when the inbox is standing-room only?

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[VIDEO] 3 Steps for an Effective Sales Demo

I often hear from account executives that they get stuck in a long, drawn out sells cycle with no commitment or no next steps from their prospects. From beginning of your demo, let's create an upfront contract.

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Recruiting can be active or passive

Transform Hiring with Recruiting-as-a-Service (RaaS)

Employee turnover will always be a major challenge for businesses, but by using a framework like RaaS (Recruiting-as-a-Service) you can increase your chances of hiring the right candidate with staying power.

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what fuels high growth companies?

[VIDEO] Top Qualities of High-Growth Companies: A Conversation with Henry Schuck

Our CEO, Henry Shuck, discusses our Growth Drivers Survey and reveals what fuels high-growth companies. The results may surprise you.

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© 2017 DiscoverOrg, All Rights Reserved
© 2017 DiscoverOrg, All Rights Reserved
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