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4 Blunders That Make Social Selling Feel Like a Cold Call

You can learn a lot about your prospect from Twitter. However, publicly asking @prospect anything on Twitter out of the blue risks being #tacky. Twitter is an outward-facing medium for sharing information designed for engagement in return. Use Twitter for contests, informal surveys, or to spark conversation. Just don't expect to book a meeting over DM.

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Q2 2017 Technology Pain & Spending Trends: Storage

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand where business pains still lie. Right now, there is time for companies to purchase products and services that can still impact their 2017 numbers. As

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Q2 2017 Technology Pain & Spending Trends: Enterprise Applications

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand where business pains still lie. Right now, there is time for companies to purchase products and services that can still impact their 2017 numbers. As

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Q2 2017 Technology Pain & Spending Trends: Network

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand where business pains still lie. Right now, there is time for companies to purchase products and services that can still impact their 2017 numbers. As

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How to Plan Ahead to Win Last Minute Q4 Sales

Conversations about fourth quarter sales trends usually gravitate towards holiday spending and retail. While the final months of the calendar year associate with B2C consumer behavior at first glance, B2B patterns suggest quite a bit of revenue is still up for grabs even when work purchasing is on the back burner for many buyers. Winning

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what is spam? what is cold email?

How to Create a Paid Marketing Campaign Using ABM

Account-based marketing (ABM) is an effective strategy when trying to win sales. Companies that implement an ABM approach generally see more qualified leads, a higher close ratio, better collaboration between Marketing and Sales teams, and an increased ability to measure marketing ROI. As a quick recap, ABM essentially flips the sales funnel upside down and,

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Federal vs. State Tech Spending Trends

While government IT often has a reputation of lagging behind the times and spending valuable budget dollars on maintaining old legacy systems, it may finally be time to bring federal technology into the modern era. A push for IT modernization along with hefty IT budgets could mean incredible opportunities for technology vendors in the upcoming

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Q1 2017 Technology Pain & Spending Trends: Security

Q1 means a new year, a new start. Many budgets have been replenished and the strategic business spending has commenced and DiscoverOrg wanted a better understanding of the tech landscape in Q1 2017. We conducted multiple technology sector-themed surveys in Marketing, Business Intelligence, Enterprise Applications, Network, Storage, and Security. We asked business professionals who work

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Q1 2017 Technology Pain & Spending Trends: Marketing

Q1 means a new year, a new start. Many budgets have been replenished and the strategic business spending has commenced and DiscoverOrg wanted a better understanding of the tech landscape in Q1 2017. We conducted multiple technology sector-themed surveys in Marketing, Business Intelligence, Enterprise Applications, Network, Storage, and Security. We asked business professionals who work

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8 Ways a Staffing Agency Can Stand Out

Breaking through the “noise” successfully requires a more personalized, relationship-based selling approach, and the staffing sector is no exception. Additionally, staffing companies are facing a threat to what used to be their most valuable asset—their proprietary “database” of candidates. This is also the way that staffing companies traditionally differentiated themselves from the competition. With the

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© 2018 DiscoverOrg, All Rights Reserved
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