Dirty Data: Spring Cleaning Data is for Suckers!
Ah, spring: The season that awakens the desire to clean and organize … in other words, to do your spring cleaning. Why do we have “spring cleaning” and not “fall...
What is Buyer Intent Data? A Guide for 2019
Intent data is online behavior-based activity across the internet (not just on your website) that links buyers and accounts to a topic. It helps predict purchase intent for timing marketing and sales outreach - and it's the hottest sales and marketing tool of 2019.
Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think
Cat Meme Queen, CEO at Catmom3.com: That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. THEY get...
Size Matters: Digging in to Employee Counts and Social Media Discrepancies
If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that...
7-Step DIY Data Segmentation for Account-Based Marketing
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation –...
How to Time Your Sales Outreach with Opportunity Data
Opportunity data is an emerging type of sales intelligence that goes beyond the demographic and firmographic basics, to address the timing of outreach. Since so much of the sales process centers on improving the odds of getting in front of the right person at the right time - it’s easy to see how insight into key buying signals can improve your odds. A lot.
The Ideal Customer Profile: Why is “Fit Data” so Important?
All organizations, even global brands, are limited in some way: by size of their sales and marketing teams, by budget – and, of course, by the finite number of hours...
A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data
The most important takeaway here is not the individual data point; rather, it’s that Intent data is meaningless unless it's informed by Fit data. Companies can “compare the products of other vendors in your category” all day long ... but without the proper Fit criteria such as Industry, Department budget, or complimentary technologies - a sale will never happen.
All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity
Even though SalesFolk used 3 times more leads from ZoomInfo, DiscoverOrg email addresses yielded almost 10 times more positive responses.