Business Intelligence

A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data

The most important takeaway here is not the individual data point; rather, it’s that Intent data is meaningless unless it's informed by Fit data. Companies can “compare the products of other vendors in your category” all day long ... but without the proper Fit criteria such as Industry, Department budget, or complimentary technologies - a sale will never happen.

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Data vs. Sales Intelligence: The Sales and Marketing Transformation You Need to Know About

Data and intelligence.   Too often, in an increasingly complex landscape of sales and marketing data providers, these terms are used interchangeably.   They are most certainly related – quality data sets the foundation for valuable intelligence.  In this piece, we will: Define data vs. intelligence Understand how data is transformed into intelligence Learn how the right

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Walmart vs. Amazon Web Services (AWS): DiscoverOrg uncovers what companies are affected

The opening shot was fired in 1995. When the first suburban shopper bypassed the Best Seller shelf at a friendly neighborhood box store to fire up a 56K modem and order the latest John Grisham novel delivered direct to their cul-de-sac, the implication was clear. Upstart online book seller Amazon.com was declaring war on the

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Intelligence is to Sales as Google is to Websites…

I love analogies. Analogies help people understand complex ideas, especially ones where they have low familiarity. Marketing and sales intelligence is a concept that could benefit from an analogy. Even if it isn’t perfect, a comparison that works on multiple levels is with Google’s search engine. Google Transformed Search Engines I remember being blown away

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The 5 Biggest Mistakes Marketing Makes for B2B Sales Teams

At DiscoverOrg, our experience in sales intelligence has allowed us to develop an expertise in marketing for B2B sales. This expertise is derived from: Product Position – By both generating leads and helping convert those leads to sales, our product is uniquely positioned at the intersection of sales and marketing Industry Research – Through our research

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DiscoverOrg Survey Reveals 40% Of Companies Affected by the Amazon Web Services Outage Looking for Another Solution

On February 28th, 2017, Amazon’s Amazon Web Services (AWS) felt a healthy dose of reality as its simple storage service, or S3, went down for roughly 4-5 hours.  The outage took out a substantial portion of the Internet.  This isn’t the first-time AWS has had significant issues (in 2013 the same Northern Virginia datacenter caused

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© 2018 DiscoverOrg, All Rights Reserved
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