7-Step DIY Data Segmentation for Account-Based Marketing

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation –...
August 14, 2018
Account-Based Marketing
9 min read

What is Intent Data? The Predictive Sales Trifecta

Your prospects are out there right now, hunting for a solution to a problem you can solve. They’re searching online, consuming content, learning about options to relieve their pain, and...
August 7, 2018
Contact Data
7 min read

How to Time Your Sales Outreach with Opportunity Data

“Let’s be real here,” says Brandon Battey, our Manager of Sales Development. “No sales team can touch every single account in their addressable market at once. In fact, you’re usually...
July 31, 2018
Best Practices
5 min read

The Ideal Customer Profile: Why is “Fit Data” so Important?

All organizations, even global brands, are limited in some way: by size of their sales and marketing teams, by budget – and, of course, by the finite number of hours...
July 25, 2018
Contact Data
5 min read

A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data

The most important takeaway here is not the individual data point; rather, it’s that Intent data is meaningless unless it's informed by Fit data. Companies can “compare the products of other vendors in your category” all day long ... but without the proper Fit criteria such as Industry, Department budget, or complimentary technologies - a sale will never happen.
February 8, 2018
Contact Data
3 min read

4 Blunders That Make Social Selling Feel Like a Cold Call

You can learn a lot about your prospect from Twitter. However, publicly asking @prospect anything on Twitter out of the blue risks being #tacky. Twitter is an outward-facing medium for sharing information designed for engagement in return. Use Twitter for contests, informal surveys, or to spark conversation. Just don't expect to book a meeting over DM.
February 1, 2018
Contact Data
4 min read

Data vs. Sales Intelligence: The Sales and Marketing Transformation You Need to Know About

Data and intelligence.   Too often, in an increasingly complex landscape of sales and marketing data providers, these terms are used interchangeably.   They are most certainly related – quality data sets...
August 16, 2017
Best Practices
4 min read

Q2 2017 Technology Pain & Spending Trends: Storage

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand...
August 14, 2017
Contact Data
3 min read

Q2 2017 Technology Pain & Spending Trends: Enterprise Applications

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand...
August 14, 2017
Contact Data
3 min read
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