Contact Data

DYI Data Segmentation needs granular data

7-Step DIY Data Segmentation for Account-Based Marketing

Sometimes, the best thing for your marketing (and for your business in general) isn’t just “get cash now.” Sometimes, it’s better to look for the best relationships you have and use that as a benchmark. These relationships can yield network effects and up-sell opportunities that lead to greater revenue down the road.

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intent data fit data opportunity data

What is Intent Data? The Predictive Sales Trifecta

With limited visibility to digital behavior, it’s hard to prioritize accounts. Marketing teams track digital behavior on their own corporate websites ... but prospective buyers leave digital footprints indicating purchase intent all over the web, long before they buy. Intent data is the new frontier of B2B sales.

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opportunity data is good for prioritizing sales outreach

How to Time Your Sales Outreach with Opportunity Data

“Opportunity” data simply means favorable conditions. These action-based signals, like leadership changes and funding events, mean the time is right for a purchase. In fact, 95% of all respondents in our predictive data survey found positive revenue gains when predictive indicators were present.

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Fit data ideal customer profile

The Ideal Customer Profile: Why is “Fit Data” so Important?

Four of the top 10 most predictive Fit data points involve the prospect’s tech stack. At the very least, consider your prospect’s installed technologies as part of your Ideal Customer Profile and account scoring process.

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A Formula for Predictive Intelligence: Fit + Intent + Opportunity Data

The most important takeaway here is not the individual data point; rather, it’s that Intent data is meaningless unless it's informed by Fit data. Companies can “compare the products of other vendors in your category” all day long ... but without the proper Fit criteria such as Industry, Department budget, or complimentary technologies - a sale will never happen.

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4 Blunders That Make Social Selling Feel Like a Cold Call

You can learn a lot about your prospect from Twitter. However, publicly asking @prospect anything on Twitter out of the blue risks being #tacky. Twitter is an outward-facing medium for sharing information designed for engagement in return. Use Twitter for contests, informal surveys, or to spark conversation. Just don't expect to book a meeting over DM.

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Data vs. Sales Intelligence: The Sales and Marketing Transformation You Need to Know About

Data and intelligence.   Too often, in an increasingly complex landscape of sales and marketing data providers, these terms are used interchangeably.   They are most certainly related – quality data sets the foundation for valuable intelligence.  In this piece, we will: Define data vs. intelligence Understand how data is transformed into intelligence Learn how the right

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Q2 2017 Technology Pain & Spending Trends: Storage

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand where business pains still lie. Right now, there is time for companies to purchase products and services that can still impact their 2017 numbers. As

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Q2 2017 Technology Pain & Spending Trends: Enterprise Applications

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand where business pains still lie. Right now, there is time for companies to purchase products and services that can still impact their 2017 numbers. As

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Q2 2017 Technology Pain & Spending Trends: Network

With half of the year already behind us, many companies who purchased technologies in Q1 have been able to evaluate the return on those spends as well as better understand where business pains still lie. Right now, there is time for companies to purchase products and services that can still impact their 2017 numbers. As

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© 2018 DiscoverOrg, All Rights Reserved
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