Customer Success: What We're Thankful for This Season

We’re grateful for a lot of things this season – the incredible teammates around us, the opportunities we’ve had to grow, and our warm local community – and especially our...
November 20, 2018
Customer Success
8 min read

How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects - but how do you create an accurate ICP in the first place?
November 14, 2018
Account-Based Marketing
4 min read

2017’s Top Sales & Marketing Superstars - and Their Secret to Success

More pipeline, bigger deals, massive wins … DiscoverOrg customers are total superstars! Our mission is simple: to accelerate the pipeline and revenue growth of sales and marketing teams every day...
December 26, 2017
Customer Success
8 min read

All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

Even though SalesFolk used 3 times more leads from ZoomInfo, DiscoverOrg email addresses yielded almost 10 times more positive responses.
October 17, 2017
Account-Based Marketing
5 min read

How Data Proliferation Evolves Sales and Marketing

Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.
May 19, 2017
Customer Success
4 min read

How Data is Democratizing Growth and Driving Disruption: 15 Lessons from High-Growth Leaders

Rapid growth is a natural expectation for tech start-ups at a time when data is widely available to all businesses, from startup to blue chip. But the availability of data isn't a universal promise of success.
May 17, 2017
Customer Success
4 min read

Account-Based Customer Success: The Refrain Remains the Same

What does it look like to implement Account-Based methods for Customer Success? While there are nuances, some traditional hurdles still apply.
January 24, 2017
Account-Based Marketing
3 min read

3 Tips to Overcome Cold Call Objections

Cold-calling prospects gets a bad rap. Ultimately, cold calling is an invaluable skill; so, don't ignore it simply due to technological conveniences.
August 10, 2016
Best Practices
2 min read

Coaching Culture: Putting Down Roots

Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.
May 27, 2016
Best Practices
3 min read
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