Customer Success: What We're Thankful for This Season
We’re grateful for a lot of things this season – the incredible teammates around us, the opportunities we’ve had to grow, and our warm local community – and especially our...
How to Create an Ideal Customer Profile (ICP) to Target the Right Customers
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects - but how do you create an accurate ICP in the first place?
2017’s Top Sales & Marketing Superstars - and Their Secret to Success
More pipeline, bigger deals, massive wins … DiscoverOrg customers are total superstars! Our mission is simple: to accelerate the pipeline and revenue growth of sales and marketing teams every day...
All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity
Even though SalesFolk used 3 times more leads from ZoomInfo, DiscoverOrg email addresses yielded almost 10 times more positive responses.
How Data Proliferation Evolves Sales and Marketing
Historically, business relationships revolved more around golf-course deals and long-standing relationships: Good for incumbents, bad for newcomers. That’s changing.
How Data is Democratizing Growth and Driving Disruption: 15 Lessons from High-Growth Leaders
Rapid growth is a natural expectation for tech start-ups at a time when data is widely available to all businesses, from startup to blue chip. But the availability of data isn't a universal promise of success.
Account-Based Customer Success: The Refrain Remains the Same
What does it look like to implement Account-Based methods for Customer Success? While there are nuances, some traditional hurdles still apply.
3 Tips to Overcome Cold Call Objections
Cold-calling prospects gets a bad rap. Ultimately, cold calling is an invaluable skill; so, don't ignore it simply due to technological conveniences.
Coaching Culture: Putting Down Roots
Coaching is absolutely clutch. It’s gotta be there. It can’t take days off. It requires executive level sponsorship and involvement.