Data Driven Marketing

Get the most out of your data by putting it to use with your B2B marketing campaigns. Learn more here.

Fast Track Sales

Fast Track Your Sales with New Tools

DiscoverOrg recently released new tools to turbo-boost your engines: the Sales, HR, and CXO datasets partnered with the Account-Based axle alignment of DealPredict and OppAlerts.

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email deliverability

3 Email Deliverability Mistakes You’re Making Right Now

If your email campaigns are frequently falling short, you’re probably committing major email deliverability mistakes without even realizing it.

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[INFOGRAPHIC] Using Data to Recruit Like a Marketer

Recruiting is becoming more like sales and marketing. Yet, only a small number of corporate recruiters are leveraging tools to be more effective.

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Why Recruiting is Like Marketing

Why Recruiting is Like Marketing

Recruiting is still very much stuck in its old ways, but it doesn't have to be. Learn 5 techniques to 10x your recruiting efforts and bring better candidates.

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Low trade show ROI

3 Reasons for Low ROI from a Trade Show (with ways to improve)

Understand the 3 reasons for low ROI from a trade show and how to overcome them by taking steps before, during, and after the show.

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Things that impact marketing campaign success

Marketing Survey Results Reveal 3 Main Impact Areas for Success

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.

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Sales Leads DiscoverOrg

Why You’re Not Going to be Able to Grow Sales This Year

A year ago, if you had asked me what my biggest concern was around growing DiscoverOrg 60-100% annually, I would have told you that hiring great sales talent was our biggest roadblock. In the last year our Sales Leaders, Patrick Purvis and Steven Bryerton, through a rigorous interviewing, recruiting, and testing process have managed to

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Clean Data DiscoverOrg

3 Steps to Spring Clean Your Email Data for New Growth!

There is nothing like a good spring clean. Open all the windows, clean under the couch cushions, and dust the ceiling fan. Go all out. This way, you won’t have dust bunnies arriving as surprise guests at Easter brunch. In order to be effective, marketing databases need a good airing out, too. Well-executed email prospecting

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Sales Messaging DiscoverOrg

Crafting a Winning Sales Message

“A-I-D-A!  Attention.  Interest.  Decision.  Action. ” – We’ve known the keys to a winning sales message for a long time (at least ever since Alec Baldwin delivered them in his famous speech in Glengarry Glen Ross).   In addition to teaching us that “coffee is for closers,” we all know Alec is talking about something fundamentally

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Sales Intelligence DiscoverOrg

Trend Spotting: 2015 Sales & Marketing Intelligence

As we reach the end of the current year, our eyes turn to the New Year and contemplate what it might bring. DiscoverOrg recently pulled together a panel of three innovative CEOs to discuss data-driven marketing and its impacts on the sales process. Our own CEO, Henry Schuck, was joined by two others, Craig Harris

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